Beschreibung The Wallet Allocation Rule: Winning the Battle for Share. Customer Loyalty Isn't Enough--Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands.* Learn why improving satisfaction (or NPS) does not improve share.* Apply the Wallet Allocation Rule to discover what really drives customer spending.* Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.
Wallet Allocation Rule - Winning the Battle for Share ~ Wallet Allocation Rule. is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets.. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proved to link to the most important measure of .
The wallet allocation rule : winning the battle for share ~ xx, 218 pages : 24 cm "A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty .
Wallet Allocation Rule - Book - Winning the Battle for Share ~ The Wallet Allocation Rule ® Customer Loyalty Isn't Enough—Grow Your Share of Wallet. The Wallet Allocation Rule ® is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested .
The Wallet Allocation Rule: Winning the Battle for Share PDF ~ The Wallet Allocation Rule: Winning the Battle for Share PDF by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share ISBN : #111903731X / Date : 2015-02-02 Description : PDF-161df / Customer Loyalty Isn't Enough. Grow Your Share of Wallet! The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds .
The Wallet Allocation Rule®: Winning the Battle for Share ~ Wallet-Allocation-Rule-Whitepaper-Rockbridge Related Insights Case Study: A Leading Hotel Company Learns How to Increase its Share of Wallet Among its Loyalty Program Members
The Wallet Allocation Rule / Wiley Online Books ~ Customer Loyalty Isn't Enough—Grow Your Share of Wallet. The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule .
The Wallet Allocation Rule: Winning the Battle for Share ~ The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of .
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Timothy Keiningham, Ph.D. - J. Donald Kennedy Endowed ~ The Wallet Allocation Rule presents a revolutionary approach for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science — published in the Harvard .
What is share of wallet (SOW) or wallet share ~ The term is sometimes expressed as wallet share. Share of wallet vs. market share. Wallet share and market share are two distinct terms. As described above, wallet share refers to how much of a customer's expenses for a category of product or service goes to a particular company. For example, a value-added reseller may have a 60% wallet share .
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