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    Brand Media Strategy: Integrated Communications Planning in the Digital Era

    Beschreibung Brand Media Strategy: Integrated Communications Planning in the Digital Era. Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.



    Buch Brand Media Strategy: Integrated Communications Planning in the Digital Era PDF ePub

    (pd9c) PDF Download Brand Media Strategy: Integrated ~ (pd9c) PDF Download Brand Media Strategy: Integrated Communications Planning in. the Digital Era eBook. Brand Media Strategy: Integrated Communications Planning. in the Digital Era. by Antony Young Author : Antony Young. Pages : 246 pages

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    Brand Media Strategy - Integrated Communications Planning ~ Brand Media Strategy Integrated Communications Planning in the Digital Era. Authors: Young, A. Free Preview. This book will offer fresh insight into how marketers are leveraging media to advertise and promote their brands with specific case studies, including how Brand Obama's media strategies helped win his candidacy, how Wal-Mart's won increased market share over the likes of Macy's; and why .

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