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Digital Marketing: : Chaffey, Dave, Ellis ~ Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing Dave Chaffey. 4.4 out of 5 stars 31. Paperback. £35.25 . How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success Laurent Flores. 4.0 out of 5 stars 5. Hardcover. £32.99. Only 3 left in stock. Next. Enter your mobile number or email address below and we'll send you a link to .
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What is Digital Marketing? A visual summary - Smart Insights ~ Defining the scope of digital marketing using the '5Ds of Digital' and the Smart Insights RACE planning framework. My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners, 'digital' is simplistically taken to .
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Dr Dave Chaffey - personal site / Digital Insights ~ Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights.We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.