Beschreibung Pitch, Tweet, or Engage on the Street. Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the authorÂs own experience as a global public relations practitioner in the United Nations and in U.S. President Barack ObamaÂs administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns  from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.
Pitch, Tweet, or Engage on the Street: How to Practice ~ Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the authorâs own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obamaâs administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures .
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Pitch, tweet, or engage on the street: how to practice ~ Pitch, tweet, or engage on the street: how to practice global public relations and strategic communication By Alaimo, Kara. eBook. English. Published New York: Routledge, Taylor & Francis Group, 2017. The public relations strategic toolkit: an essential guide to successful public relations practice By Theaker, Alison. eBook. English. Published London; New York, NY: Routledge, 2018 [i.e.2017 .
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Pitch, Tweet, or Engage on the Street: How to Practice ~ Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author's own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama's administration, this book .
Pitch, tweet, or engage on the street : how to practice ~ Pitch, tweet, or engage on the street : how to practice global public relations and strategic communication. [Kara Alaimo] Home. WorldCat Home About WorldCat Help. Search. Search for Library Items Search for Lists Search for Contacts Search for a Library. Create lists, bibliographies and reviews: or Search WorldCat. Find items in libraries near you. Advanced Search Find a Library. COVID-19 .
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Pitch, Tweet, or Engage on the Street â Kara Alaimo (2016 ~ Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author's own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama's administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around .
Pitch, Tweet, or Engage on the Street by Alaimo, Kara (ebook) ~ Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the authorâs own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obamaâs administration, this book .
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: Customer reviews: Pitch, Tweet, or Engage on ~ Pitch, Tweet or Engage on the Street is chock-full of vital information for any seasoned or beginner PR professional. Every country has its own ways of conducting business. Kara Alaimo, through extensive research and life experience, delves into each country and organizes the book in an easy to refer reference manual. As the author states, âCorrectly understanding culture is the key to .
PITCH, TWEET, OR ENGAGE ON THE STREET. ebook. 9781317425410 ~ PITCH, TWEET, OR ENGAGE ON THE STREET, , $1,359.00. . LibrerĂas Gonvill S.A. de C.V. Todos los Derechos Reservados. Los precios y la disponibilidad de los productos estĂĄn sujetos a cambio sin previo aviso y solo se aplican para ventas en lĂnea.
Pitch, Tweet, or Engage on the Street by Alaimo Kara (ISBN ~ Ebook: List Price: USD $64.95: Book Description: The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author's own experience, the book shows how to build and .
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