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    Johnston, M: Sales Force Management: Leadership, Innovation, Technology

    Beschreibung Johnston, M: Sales Force Management: Leadership, Innovation, Technology. In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussionLeadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in salesRole Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion websiteA companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.



    Buch Johnston, M: Sales Force Management: Leadership, Innovation, Technology PDF ePub

    Johnston, M: Sales Force Management: Leadership ~ Johnston, M: Sales Force Management: Leadership, Innovation, Technology / Johnston, Mark W. (Rollins College, USA), Marshall, Greg W. (Rollins College, USA) / ISBN: 9781138951723 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch . WĂ€hlen Sie Ihre Cookie-Einstellungen. Wir verwenden Cookies und Ă€hnliche Tools, um Ihr Einkaufserlebnis zu verbessern, um unsere Dienste .

    Sales Force Management: Leadership, Innovation, Technology ~ Book Description. In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field.The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management .

    Sales Force Management Leadership, Innovation, Technology ~ Including thorough sales & selling subjects, the writer of Sales Force Management: Leadership, Innovation, Technology 12th Edition (978-1138951723) worked hard to create a defining publication on the study of Business & Economics / Sales & Selling and connected issues. Created on May by Routledge, this release by Mark W. Johnston and Greg W. Marshall presents 494 pages of high-level information.

    Greg W. M Textbook PDF Download archived file. Download ~ Sales Force Management Leadership Innovation Technology 11th Edition 11th Edition by Mark W. Johnston, Greg W. M Textbook PDF Download free download Keywords: Sales Force Management Leadership Innovation Technology 11th Edition 11th Edition by Mark W. Johnston, Greg W. M Textbook PDF Download free download Created Date: 2/1/2015 4:28:37 PM

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