Beschreibung Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses: How Entrepreneurs Use Content to ... and Create Radically Successful Businesses. The NEW Rulebook for Entrepreneurial SuccessWhats the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of todays most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, its about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. Its a brilliant reverse-engineering of a model that rarely succeeds.The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. Its a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazines list of fastest growing private companies for three years straight. Its also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and youll be able to sell pretty much anything you want.Todays markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. Its the best way to build a solid, long-lasting business positioned for todays content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of todays most creative business minds.A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: The Sweet Spot: Identify the intersection of your unique competency and your personal passion Content Tilting: Determine how you can tilt your sweet spot to find a place where little or no competition exists Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers Diversification: Grow your business by expanding into multiple delivery channels Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, youll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether youre seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the worlds largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzis book Epic Content Marketing was named one of Fortune magazines Five Must Read Business Books of the Year.
CONTENT, INC.: How Entrepreneurs Use Content to Build ~ CONTENT, INC.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (Joe Pulizzi) The traditional “Shark Tank” model for start-ups is taking an amazing idea, product, or service, funding it, and bringing it to market. One expert in the start-up space declares this is entirely the wrong way to launch a business - and backwards to boot. If you .
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10 Books Every B2B Marketing Strategist Should Read ~ #7: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, by Joe Pullizi. From the founder of the Content Marketing Institute comes a step-by-step guide to flipping the traditional business model on its head. According to Joe, developing a product or service and then taking that to .
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Content Inc.: How Entrepreneurs Use Content to Build ~ Content Inc is not only about content, content marketing and content marketing strategy. It's also about strategy. How to build a business the new way, building audience first, and then the product. Although not mentioned in the book, similar approach of building audience of a sort first, and then product has been recently used very successfully by e.g. Slack, team communication app. Slack was .
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The Proven Content Model that Breaks all the Rules ~ Build your audience first. Then create your product. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down .
Experiences (Hörbuch) von Robert Rose, Carla Johnson ~ How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses . How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Autor: Joe Pulizzi Sprecher: Joe Pulizzi Spieldauer: 6 Std. und 50 Min. Ungekürztes Gesamt 4.5 out of 5 stars 9 Sprecher 4 out of 5 stars 6 Geschichte 4 out of 5 stars 6 A pioneer of content .
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The Content Code (Hörbuch) von Mark W. Schaefer / Audible ~ Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The .
Everybody Writes eBook von Ann Handley – 9781118905616 ~ Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. Joe Pulizzi. 18,99 € The Conversion Code. Chris Smith. 16,99 € Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less . Joe Pulizzi. 21,20 € Marketing 4.0. Iwan Setiawan. 16,99 € Crushing It! Gary .
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