Beschreibung Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition. From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and shes been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries.Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their companyWho are we? And why do we matter?before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented?and its absolutely critical for business leaders to know which type their company is to create an authentic and ultimately sticky position in the market. A companys DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company wont gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor.Get to Aha! presents a clear step-by-step framework that will help you determine your companys precise position in the marketing landscape, using Andys DNA-based methodology. It takes you through the process of performing genetic testing on your company, examining the market through the six Cs of positioning, and developing your positioning statementa rational, factual statement about your companys role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition. Trust Andy. Steve Jobs did.
Get to Aha!: Discover Your Positioning DNA and Dominate ~ Get to Aha! presents a clear step-by-step framework that will help you determine your company’s precise position in the marketing landscape, using Andy’s DNA-based methodology. It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement―a rational, factual statement .
Get to Aha!: Discover Your Positioning DNA and Dominate ~ Get Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition now with O’Reilly online learning. O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.
Get to Aha!: Discover Your Positioning DNA and Dominate ~ Get to Aha! presents a clear step-by-step framework that will help you determine your company’s precise position in the marketing landscape, using Andy’s DNA-based methodology. It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement—a rational, factual statement .
Get to Aha!: Discover Your Positioning DNA and Dominate ~ Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition Kindle Edition by Andy Cunningham (Author) Format: Kindle Edition. 4.3 out of 5 stars 26 ratings. See all formats and editions Hide other formats and editions. Price New from Used from Kindle Edition "Please retry" CDN$ 29.49 — — Hardcover "Please retry" CDN$ 34.20 . CDN$ 26.30: CDN$ 16.98: MP3 CD, Audiobook .
Get to Aha!: Discover Your Positioning DNA and Dominate ~ Get to Aha! (Hardcover) Discover Your Positioning DNA and Dominate Your Competition. By Andy Cunningham. McGraw-Hill Education, 9781260031201, 272pp. Publication Date: October 13, 2017. List Price: 28.00* * Individual store prices may vary. Description. From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any .
Get to Aha!: Discover Your Positioning DNA and Dominate ~ Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition. by Andy Cunningham. Hardcover. details (United States). (see also: eBook (Kindle) · Audible Audiobook) details . (see also: eBook (Kindle) · Audible Audiobook) details . (see also: Kindle Ausgabe · Audible Hörbuch) details . (see also: eBook (Kindle) · Audible Audiobook) ISBN: 978-1-260-03120-1. ISBN-10: 1-260-03120 .
Get to Aha!: Discover Your Positioning DNA and Dominate ~ Get To Aha!: Discover Your Positioning DNA And Dominate Your Competition Mobi Download Book >>> http://bit.ly/378NVAt Oct 5, 2017 . Discover Your Positioning DNA .
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Discover Your Positioning DNA and Dominate Your Competition ~ She’s just released a book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition. It’s a framework to help you understand and position your company. I found it intriguing and asked her to share some of her experience with you. “ “Perceptions today are grounded in and sustained by authenticity.” -Andy Cunningham. Tweet This; Share on Facebook Branding Gone Wrong .
[Free templates] Strategy and competitor analysis / Aha! ~ Free Competitor Analysis Templates. Cloud-based competitor templates are available in Aha! as part of your free 30-day free trial.. A competitor analysis is an important part of your business plan.Once you have defined the vision for your product and the customer problem you are solving, it is essential to understand the other companies in your market. . This helps you identify opportunities .
Talking Tech with Jefferson Graham - Apple's got a new DNA ~ Listen to Talking Tech with Jefferson Graham episodes free, on demand. When Tim Cook took over as CEO as Apple, it got a new company DNA, says author Andy Cunningham, a former early Apple employee. She explains what happened in her new book, "Get to Aha! Discover Your Positioning DNA and Dominate Your Competition," on TalkingTech. The easiest way to listen to podcasts on your iPhone, iPad .
Book RabidProgram ~ Read or Download Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition Book by Andy Cunningham. It is one of the best seller books in this month. Avaliable format in PDF, EPUB, MOBI, KINDLE, E-BOOK and AUDIOBOOK. Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham. Book Detail: Category: Audible Binding: Author: Andy Cunningham Number .
Positioning (marketing) - Wikipedia ~ Discover Your Positioning DNA and Dominate Your Competition, Andy Cunningham proposes that branding is actually "derived from positioning; it is the emotional expression of positioning. Branding is the yang to positioning's yin, and when both pieces come together, you have a sense of the company's identity as a whole".
Andrea Cunningham - Wikipedia ~ Andrea "Andy" Cunningham is an American strategic marketing and communications entrepreneur. She helped launch the Apple Macintosh in 1984 as a part of Regis McKenna, and founded Cunningham Communication, Inc. She is currently the President of Cunningham Collective, a brand strategy, marketing, and communications firm. Her book, Get to Aha!! Discover Your Positioning DNA and Dominate Your .
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Do You Know Your Brand Down To Its Core? / HuffPost ~ Her new book is Get to Aha: Discover Your Positioning DNA and Dominate Your Competition. I recently interviewed Andy where she revealed how to know your brand inside and out. (The interview below is lightly edited for space and clarity.) Kevin Kruse: Will you tell us a story about a time when you failed at something? Andy Cunningham: I think there's many to choose from, so I'll pick one sort .
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Tools - The Early Birds ~ Das Buch von Andy Cunningham ist unglaublich aufschlussreich und beschreibt genau, wie ein Unternehmen den Brandingprozess strukturiert und verständlich auf- und umsetzen kann. Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition. Projekt starten. Phone number: +43 664 204 83 43; E-Mail: Business hours: Monday - Friday 10 AM - 6 PM; Finden Sie uns auf: Facebook page opens .
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