Beschreibung Chaffey, D: Digital Marketing. 'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes &; where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University   Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.   Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.   Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author. 
Digital Marketing (eBook, PDF) von Fiona - bücher ~ Dave Chaffey is a digital marketing consultant and co-founder of the marketing advice education learning platform SmartInsights. He continues to lecture at universities and colleges including the University of Leeds, University of Portmouth, Manchester Metropolitan University, Cranfield and Warwick and the Institute of Direct and Digital Marketing.
Digital Marketing (eBook, PDF) von Fiona Ellis-Chadwick ~ Dave Chaffey is a digital marketing consultant and co-founder of the marketing advice education learning platform SmartInsights. He continues to lecture at universities and colleges including the University of Leeds, University of Portmouth, Manchester Metropolitan University, Cranfield and Warwick and the Institute of Direct and Digital Marketing. Fiona Ellis-Chadwick is a Senior Lecturer .
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Chaffey & Ellis-Chadwick, Digital Marketing, 7th Edition ~ Dave Chaffey is a digital marketing consultant and co-founder of the marketing advice education learning platform SmartInsights. He continues to lecture at universities and colleges including the University of Leeds, University of Portmouth, Manchester Metropolitan University, Cranfield and Warwick and the Institute of Direct and Digital Marketing.
What is digital marketing? - Dr Dave Chaffey ~ Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights.We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.
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Internet Marketing - MEC ~ Dave Chaffey(www.davechaffey) is an Internet Marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of .
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My books / Dr Dave Chaffey : Digital Insights ~ Digital marketing and e-commerce books by Dr Dave Chaffey. I wrote my first book on digital marketing in 2000 back when we used to talk about ‘Internet marketing’. Since then I have enjoyed updating them based on my experiences on B2B and B2C training and consulting projects plus hearing how they have helped hundreds of thousands of people around the world who have used them on university .
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What is Digital Marketing? A visual summary - Smart Insights ~ By Dave Chaffey. Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium .
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About Dave Chaffey - Smart Insights Digital Marketing ~ Dr Dave Chaffey is the co-founder and content director of online marketing advice publisher Smart Insights. Since 1994, when Dave was first hooked on the web, he has specialized in sharing knowledge of how to best apply digital media and technology for marketing with business professionals and students through consulting, training and writing.