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    Wirtz, J: Essentials of Services Marketing

    Beschreibung Wirtz, J: Essentials of Services Marketing. Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and



    Buch Wirtz, J: Essentials of Services Marketing PDF ePub

    Wirtz, J: Essentials of Services Marketing - Wirtz, Jochen ~ Wirtz, J: Essentials of Services Marketing / Wirtz, Jochen, Lovelock, Christopher H. / ISBN: 9781292089959 / Kostenloser Versand für alle Bücher mit Versand und .

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    Chapter 4: Developing Service Products: Core and ~ Services Marketing Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 4 – Page 3 Planning and Creating ! Service Products!

    Bernd W. Wirtz – Chair for Information and Communication ~ „Bernd W. Wirtz’ latest work gives an extensive and easily comprehensible insight into the complex area of direct marketing. The author succeeded in ensuring a good mixture of theoretical funding and a high practical relevance. Because of the clear structure and the wide range of topics covered, this book is not only very useful for students but also for practical persons.”