Beschreibung A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books). This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. This book is an antidote to the boring textbook that still tackles key areas addressed in marketing courses.
SAGE Books - A Very Short, Fairly Interesting and ~ info Download PDF opens in new window; Cite. Cite icon close. Format APA. Blythe, J. (2006). The marketing gurus and some of their thinking. In A very short, fairly interesting and reasonably cheap book about studying marketing (pp. 57-84). London: SAGE Publications Ltd doi: 10.4135/9781446280324.n4. Blythe, Jim. "The Marketing Gurus and Some of Their Thinking." In A Very Short, Fairly .
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A Very Short, Fairly Interesting and Reasonably Cheap Book ~ [Review of the book Positive organizational scholarship: Foundations of a new discipline.] Administrative Science Quarterly, 49(2), 325–330. Google Scholar; Grey, 2005 Grey C. (2005). A very short, fairly interesting and reasonably cheap book about studying organizations. Thousand Oaks, CA: Sage. Google Scholar; Hofstede, 1980 Hofstede G. (1980).
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A Very Short Fairly Interesting and Reasonably Cheap Book ~ Brad has authored five books including A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Leadership and co-edited the Sage Handbook of Leadership and Major Works in Leadership. Brad is the former Vice-Chair of the International Leadership Association, a Fellow of the Australian and New Zealand Academy of Management and The Leadership Trust.
A Very Short, Fairly Interesting and Reasonably Cheap Book ~ Brad has authored five books including A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Leadership and co-edited the Sage Handbook of Leadership and Major Works in Leadership. Brad is the former Vice-Chair of the International Leadership Association, a Fellow of the Australian and New Zealand Academy of.
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