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    Outside In: The Power of Putting Customers at the Center of Your Business (UK Edition)

    Beschreibung Outside In: The Power of Putting Customers at the Center of Your Business (UK Edition). What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients? The solution in each case was a focus on customer experience, the most powerful—and misunderstood—element of corporate strategy today. Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew twenty-two percent. In an age when customers have access to vast amounts of data about your company and its competitors, customer experience is the only sustainable source of competitive advantage. But how to excel at it? Based on fourteen years of research by the customer experience leaders at Forrester Research, Outside In offers a complete roadmap to attaining the experience advantage. It starts with the concept of the Customer Experience Ecosystem—proof that the roots of customer experience problems lie not just with customer-facing employees like your sales staff, but with behind-the-scenes employees like accountants, lawyers, and programmers, as well as the policies, processes, and technologies that all your employees use every day. Identifying and solving these problems has the potential to dramatically increase sales and decrease costs.



    Buch Outside In: The Power of Putting Customers at the Center of Your Business (UK Edition) PDF ePub

    Outside In The Power Of Putting Customers At The Center Of ~ outside in the power of putting customers at the center of your business Sep 13, 2020 Posted By Irving Wallace Public Library TEXT ID a72faffb Online PDF Ebook Epub Library approach is instead guided by the belief that customer value creation customer orientation and customer experiences are the keys to success from an outside in approach

    Chief Customer Officer 2.0: How to Build Your Customer ~ Outside In: The Power of Putting Customers at the Center of Your Business (UK Edition) Harley Manning. Taschenbuch. 11,99 € The Ten Principles Behind Great Customer Experiences (Financial Times) Matt Watkinson. 5,0 von 5 Sternen 2. Taschenbuch. 19,36 € Farm Don't Hunt: The Definitive Guide to Customer Success Guy Nirpaz. Taschenbuch. 18,74 € Chief Customer Officer. Getting Past Lip .

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