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    Escaping the Build Trap: How Effective Product Management Creates Real Value

    Beschreibung Escaping the Build Trap: How Effective Product Management Creates Real Value. To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.In five parts, this book explores:Why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a company’s vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs



    Buch Escaping the Build Trap: How Effective Product Management Creates Real Value PDF ePub

    Escaping the Build Trap: How Effective Product Management ~ Escaping the Build Trap: How Effective Product Management Creates Real Value / Perri, Melissa / ISBN: 9781491973790 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .

    Escaping the Build Trap: How Effective Product Management ~ Escaping the Build Trap describes how when product development is optimized for delivering features, it is not optimized for delivering business outcomes. Focusing on features and outputs is tempting as the outputs are so easy to measure and visible to all. An outcome focused organization, on the other hand, focuses on learning what brings value to customers and on creating that value with the .

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