Beschreibung Designing for How People Think: Using Brain Science to Build Better Products. User experience doesn&;t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You&;ll then learn how to apply that knowledge to design brilliant experiences for your customers.Learn about the "six minds" of user experience and how each contributes to the perception of a singular experienceFind out how your team&;without any specialized training in psychology&;can uncover critical insights about your customers&; conscious and unconscious processesLearn how to immediately apply what you&;ve learned to improve your products and servicesExplore practical examples of how the Fortune 100 used this system to build highly successful experiences
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How People Learn: Brain, Mind, Experience, and School ~ First released in the Spring of 1999, How People Learn has been expanded to show how the theories and insights from the original book can translate into actions and practice, now making a real connection between classroom activities and learning behavior. This edition includes far-reaching suggestions for research that could increase the impact that classroom teaching has on actual learning.
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