Beschreibung Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years.As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves.Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.
Unlocking the Customer Value Chain: How Decoupling Drives ~ Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption / Teixeira, Thales S., Piechota, Greg / ISBN: 9781524763084 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
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Unlocking the Customer Value Chain: How Decoupling Drives ~ This is the best business book I have read in a long time. Unlocking the Customer Value Chain proposes a novel framework for understanding the rise of tech-driven disruption across myriad industries in the last 20 years, placing a strong emphasis not on the technology itself but how it drives value for consumers.
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Unlocking the Customer Value Chain: How Decoupling Drives ~ Unlocking the Customer Value Chain proposes a novel framework for understanding the rise of tech-driven disruption across myriad industries in the last 20 years, placing a strong emphasis not on the technology itself but how it drives value for consumers.
"Decouple" the Value Chain to Drive Digital Disruption ~ âDecoupleâ the Value Chain to Drive Digital Disruption âDecouplingâ the value chain is the next big strategy for digital innovation and business models . Digital disruption isnât just about the internet or mobile technology. Itâs about the digitally-driven business models that forever transform business as usual no matter what youâre doing. I recently had a chance to connect with .
What Drives Disruption? (Hint: It's Not Technology) ~ His findings, based on eight years of researching startups, tech companies and incumbents, are explained in his new book, Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption.
Unlocking the Customer Value Chain: How Decoupling Drives ~ Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get .
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Unlocking the Customer Value Chain: How Decoupling Drives ~ In Unlocking the Customer Value Chain, he gives us a roadmap for winning the right customers, and for keeping them, amidst the vast wreckage of destroyed business models. Fresh, smart, and strategicâa worthy read!â -Jim Collins, author of Good to Great, co-author of Built to Last "Digital Disruption has been greatly misunderstood.
âDisruption geht vom Kunden aus.â - brand eins online ~ Thales Teixeira lehrte zehn Jahre lang an der Harvard Business School und beschĂ€ftigte sich dort mit Digitaler Disruption und der Aufmerksamkeits- Ăkonomie. Die Ideen aus seinem Buch âUnlocking the Customer Value Chainâ (Currency, 2019) versucht er nun mit seiner eigenen Beratungsfirma namens decoupling.co in Unternehmen umzusetzen.
Unlocking the Customer Value - summaries ~ Unlocking the Customer Value Chain â Page 1 UNLOCKING THE CUSTOMER VALUE CHAIN How Decoupling Drives Consumer Disruption THALES S. TEIXEIRA THALES TEIXEIRA is an associate professor of business administration at the Harvard Business School. He specializes in digital marketing strategy, e-commerce and the economics of attention.
Why Customers Drive Disruption In Business, Not Technology ~ Teixeira: Incumbents tend to respond to decoupling by gluing back the part of the value chain that was broken. The other alternative is you just live with the fact that it's broken. That's called .
Unlocking the Customer Value Chain: How Decoupling Drives ~ Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption - Ebook written by Thales S. Teixeira, Greg Piechota. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption.
Unlocking the Customer Value Chain by Thales S. Teixeira ~ About Unlocking the Customer Value Chain. Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about itâwhile highlighting the specific strategies potential startups use to gain a competitive edge.
Unlocking the Customer Value Chain (Hörbuch) von Thales S ~ How Decoupling Drives Consumer Disruption. Autor: Thales S. Teixeira, Greg Piechota. Sprecher: Tom Weitzel. Spieldauer: 11 Std. und 14 Min. Kategorien: Wirtschaft & Karriere, Management & Leadership. 5,0 out of 5 stars 5,0 (4 Bewertungen) FĂŒr 0,00 ⏠kostenlos testen Danach 9,95 ⏠pro Monat. Jederzeit kĂŒndbar. ODER. FĂŒr 28,95 ⏠kaufen Im Warenkorb. Unlocking the Customer Value Chain .
About For Books Unlocking the Customer Value Chain: How ~ Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get .
Unlocking the Customer Value Chain: How Decoupling Drives ~ By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMWâs and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead .
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: Customer reviews: Unlocking the Customer Value ~ This is the best business book I have read in a long time. Unlocking the Customer Value Chain proposes a novel framework for understanding the rise of tech-driven disruption across myriad industries in the last 20 years, placing a strong emphasis not on the technology itself but how it drives value for consumers.
Bestseller: Die beliebtesten Artikel in ~ Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption Thales S. Teixeira. 5,0 von 5 Sternen 1. Gebundene Ausgabe. 23,09 ⏠#30. Value Proposition Design: Entwickeln Sie Produkte und Services, die Ihre Kunden wirklich wollen. Die Fortsetzung des Bestsellers Business Model Generation! Alexander Osterwalder. 3,3 von 5 Sternen 19. Broschiert. 34,99 ⏠#31. Bei Anruf .