Beschreibung Tuten, T: Principles of Marketing for a Digital Age. Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the “flipped” approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students. To find out more and for a quick sneak peek, watch our video on the book's story.
Principles of Marketing for a Digital Age (English Edition ~ Principles of Marketing for a Digital Age (English Edition) eBook: Tuten, Tracy L.: : Kindle-Shop Wählen Sie Ihre Cookie-Einstellungen Wir verwenden Cookies und ähnliche Tools, um Ihr Einkaufserlebnis zu verbessern, um unsere Dienste anzubieten, um zu verstehen, wie die Kunden unsere Dienste nutzen, damit wir Verbesserungen vornehmen können, und um Werbung anzuzeigen.
Principles of Marketing for a Digital Age by Tracy L ~ Principles of Marketing for a Digital Age - Ebook written by Tracy L. Tuten. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Principles of Marketing for a Digital Age.
Principles of Marketing for a Digital Age / SAGE ~ Overall, there aren’t any chapters, which are not useful, as the theoretical foundations this text aims to impart are helpful in understanding the essential principles and elements to marketing. In particular, I like the emphasis of ‘marketing within in the digital age’, as it aligns with what students expect to see in a marketing text.
Principles of Marketing for a Digital Age - Tracy L Tuten ~ Tracy L. Tuten, Ph.D., is a professor of marketing and author of several books including co-author of the award-winning textbook, Social Media Marketing. Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World , was followed by others on using social media and digital marketing for the enterprise, and the book, Advertisers at Work, which features interviews with luminaries .
: Principles of Marketing for a Digital Age ~ Overall, there aren’t any chapters, which are not useful, as the theoretical foundations this text aims to impart are helpful in understanding the essential principles and elements to marketing. In particular, I like the emphasis of ‘marketing within in the digital age’, as it aligns with what students expect to see in a marketing text.
Social Media Marketing: Edition 3 by Tracy L. Tuten ~ Tracy L. Tuten, Ph.D., is a professor of marketing and author of several books including co-author of the award-winning textbook, Social Media Marketing.Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was followed by others on using social media and digital marketing for the enterprise, and the book, Advertisers at Work, which features interviews with luminaries in .
Pearson New International Edition - MichaelSolomon ~ Pearson New International Edition / MichaelSolomon, ., Tracy, Tuten / ISBN: 9781292023533 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Six Principles of Effective Global Talent Management ~ I was particularly interested in Principle 5 (Balance of Global and Local Needs). A critical and sometimes under-emphasized consideration for talent management systems– particularly in global or multi-region deployments -- is the extent to which they allow organizations to pursue the optimal mix of local operating preferences and nuances along with established global standards. From a non .
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Global flows in a digital age / McKinsey ~ Global flows have been a common thread in economic growth for centuries, since the days of the Silk Road, through the mercantilist and colonial periods and the Industrial Revolution. But today, the movement of goods, services, finance, and people has reached previously unimagined levels. Global flows are creating new degrees of connectedness among economies—and playing an ever-larger role in .
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Principles of Marketing - Kotler, Philip, Armstrong, Gary ~ Principles of Marketing / Kotler, Philip, Armstrong, Gary / ISBN: 9780133128246 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
What is digital marketing? / SAS ~ Simply put, digital marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing uses multiple channels and technologies that allow an organization to analyze campaigns, content and strategy to understand .
Philip Kotler - ~ Zeitgemäßes Marketing: digital statt traditionell Geschrieben von den weltweit führenden Marketingkoryphäen, beantwortet dieses Buch alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Es zeigt unter anderem, - wie man nach den neuen Regeln des Marketings spielt, - wie man WOW-Momente kreiert, die positive Aufmerksamkeit erregen, - wie man einen loyalen .
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International Code of Marketing of Breast-milk Substitutes ~ the marketing of breast-milk substitutes and related products can contribute to these major public health problems; Convinced that it is important for infants to receive appropriate complementary foods, usually when they reach four to six months of age, and that every effort should be made to use locally available foods; and convinced, nevertheless, that such complementary foods should not be .