Beschreibung Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy. This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world
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B2B Content Marketing Strategy: How To Create One that ~ Content marketing is delivered online using social media, e-newsletters, blog articles, video content, eBooks and other interactive or downloadable content. Your content marketing strategy is what holds the key to winning the trust of your audience and, ultimately, what converts a browsing visitor into a regular buyer of your products or services.
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CONTENT MARKETING 2020 ~ m B2B CONTENT MARKETING TOP PERFORMERS AT-A-GLANCE ... 4 m KEY FINDINGS . ultimately, to drive profitable customer action. Success: Achieving your organizationâs desired/targeted results. CHART TERM DEFINITIONS All Respondents: B2B North America content marketers, all of whom indicated their organization has used content marketing for at least one year (see Methodology for more details).
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3 Unique B2B Sales Strategies Proven to Win More Customers ~ We share 3 proven B2B sales strategies that weâve used to convert more leads into sales and share the exact process we used to do it. Itâs no secret: Selling to B2B customers is hard. At times, it can feel almost impossible. Of course, selling was never easy. But, the days when a salesperson was in charge of the buying process are long gone. Todayâs buyers prefer to conduct research and .
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A Step-by-Step Guide to the Fundamentals of Marketing ~ Here's how to dive in and get started in creating a marketing strategy or campaign that will be successful in your business.
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Content Marketing Definition / OnlineMarketing Lexikon ~ Der Begriff Content Marketing bezeichnet einen Marketing- beziehungsweise GeschĂ€ftsprozess im Rahmen einer Kommunikationsstrategie, bei der relevante und wertvolle Inhalte kreiert werden, die auf eine bestimmte Zielgruppe ausgerichtet sind. Ziel ist es, potenzielle Kunden durch diese Inhalte anzuziehen und darĂŒber hinaus profitable Handlungen zu generieren.