Beschreibung Forging An Ironclad Brand: A Leader's Guide. Good brand is just good business. Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust—ironclad—to unlock the most value. In this book, learn how to…•Leverage brand as a strategic platform for growing with purpose•Lead more effectively with brand as your North Star•Use brand to excite customers and employees•Identify your Uncommon Denominator and Benefit Ladder•Follow the principles of storytelling to generate business growthBrand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It’s time to start using brand as your North Star—it’s time to make your brand ironclad.
Book - Ironclad Brand Strategy ~ Forging an Ironclad Brand A Leaderâs Guide. Purchase / Special Supplement / About the Book / Download a Chapter / Praise; Purchase the Book . Special Book Supplement. Download your free workbook, 8 Steps to Forging an Ironclad Brand, to use alongside the book. Email Sign Up. When you provide your email above, it is added to our monthly newsletter list. We will never share your email with .
: Forging An Ironclad Brand: A Leader's Guide ~ Forging An Ironclad Brand: A Leader's Guide - Kindle edition by Pedersen, Lindsay. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Forging An Ironclad Brand: A Leader's Guide.
Forging An Ironclad Brand: A Leader's Guide: Pedersen ~ Forging an Ironclad Brand provides a great structure and framework for brand analysis and development. It's as equally suited to start-ups as it is to Fortune 500 companies, or from entry-level marketers to CMO's -- all of which Lindsay seems to have experience with. She does a great job on conveying how brand transcends traditional marketing and how it is equally and internal, cultural .
Book Review â Forging An Ironclad Brand: A Leaderâs Guide ~ Forging An Ironclad Brand: A Leaderâs Guide isnât fluff. Itâs not written by someone who came up with a catchy method and then jazzed it up. Pedersen is a seasoned professional and reading her book and learning from her is incredibly illuminating. Itâs like having a branding expert in the palm of your hand, doling out spot on, sage advice! âA brand is a promise delivered. It is not .
Nine Criteria for an Ironclad Brand Strategy: Lindsay ~ Her company, Ironclad Brand Strategy, helps companies build the kind of brand that "differentiates your business in an enduring way."Products can become commoditized, but a strong brand relationship earns customers' loyalty, says Pedersen: "Ironclad brands occupy the single best position in the hearts and minds of their customers.". I invited Lindsay to Marketing Smarts to share the nine .
Forging An Ironclad Brand: A Leader's Guide: Pedersen ~ Forging an Ironclad Brand provides a great structure and framework for brand analysis and development. It's as equally suited to start-ups as it is to Fortune 500 companies, or from entry-level marketers to CMO's -- all of which Lindsay seems to have experience with. She does a great job on conveying how brand transcends traditional marketing and how it is equally and internal, cultural .
Ironclad Brand Strategy ~ If so, your business needs an Ironclad Brand Strategy. Get in touch. âThis brand strategy helps us make better decisions; weâre confident about our position in the market.â Joe Heitzeberg Co-founder & CEO Crowd Cow âHugely successful not just in developing a brand strategy but in rallying the entire leadership team.â Jeremy Korst CMO Avalara âIncredibly gifted at facilitating the .
Transcript of How to Build a Brand that Drives Growth ~ She is a brand strategist and leadership coach, and also the author of a book weâre going to talk about today, Forging an Ironclad Brand: A Leaderâs Guide. Welcome; thanks for joining me. Lindsay Pedersen: Thanks for having me, John; itâs good to be here with you today. John Jantsch: As I know you know, a lot of people think brand, especially consumer goods people, which you have a .
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Use Your Companyâs Brand to Find the Best Hires ~ âKnow your audience,â advises Lindsay Pedersen, author of Forging an Ironclad Brand: A Leaderâs Guide (Lioncrest Publishing, 2019). âYou can apply the same principle to any market .
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