Beschreibung The Culting of Brands: Turn Your Customers into True Believers. At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren’t emotionally unstable—they’re just normal folks searching for a sense of belonging.Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley-Davidson, Saturn, JetBlue, and Ben & Jerry’s make their customers feel unique, important, and part of an exclusive group—and how that leads to solid, long-term relationships between a company and its customers.In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new "members," how to establish a mythology about the company, and how to manage a workforce filled with true believers. Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.
[DOC] The Culting Of Brands ~ The Culting of Brands: Turn Your Customers into True . The Culting of Brands: Turn Your Customers Into True Believers. At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. The Culting of Brands: Turn Your Customers Into True . In addition to describing a fascinating phenomenon, The Culting of Brands will .
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How Brands Grow: What Marketers Don't Know - Sharp, Byron ~ 1,0 von 5 Sternen Will turn your brand into a commodity. Rezension aus dem Vereinigten Königreich vom 1. Juni 2020. Verifizierter Kauf . Before reading books I always look at the experience of the person writing it. The author worked only in Australia and New Zealand. Also he only worked as a marketer for 2 years at a tech recruitment company which failed. So with all the hype around the book .
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Enchantment: The Art of Changing Hearts, Minds, and ~ It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get .
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