Beschreibung The Loyalty Leap: Turning Customer Information into Customer Intimacy. Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator. But after gathering and crunching all this customer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There’s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy— systematically, efficiently, and without invading anyone’s privacy. And intimacy is the key to long-term loyalty, growth, and profits. As Pearson writes: Customers can only be acquired, churned, and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transactions. Capitalizing on that equation is our business responsibility.The Loyalty Leap will give you the tools to persuade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong customer relationships. It also shares compelling examples, including: How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location. How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention. How McDonald’s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate. How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits.Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the curtain to show how the best companies are doing it.
The loyalty leap : turning customer information into ~ "The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for .
The Loyalty Leap for B2B: Turning Customer Information ~ The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio) (English Edition) eBook: Pearson, Bryan: : Kindle-Shop
The Loyalty Leap: Turning Customer Information into ~ The Loyalty Leap: Turning Customer Information into Customer Intimacy - Ebook written by Bryan Pearson. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read The Loyalty Leap: Turning Customer Information into Customer Intimacy.
Download Book « The Loyalty Leap: Turning Customer ~ MENF9UMMQU1N » eBook » The Loyalty Leap: Turning Customer Information into Customer Intimacy Related Books On the seventh grade language - Jiangsu version supporting materials - Tsinghua University Beijing University students efficient learning Memoirs of Robert Cary, Earl of Monmouth Yearbook Volume 15
The Loyalty Leap: Turning Customer Information Into ~ Praise For The Loyalty Leap: Turning Customer Information Into Customer Intimacy… “LoyaltyOne President & CEO Pearson has written the seminal book on ‘customer-experience marketing.’ …With a book so strongly dedicated to achieving these very specific business/marketing goals, it is refreshing to find that Pearson is able to engage the reader, communicating without boring.
The Loyalty Leap: Turning Customer Information into ~ The Loyalty Leap is an interesting high-level read providing insight into the benefits, huge positive potential, and risks of companies using customer data to interact in a more intimate and, Brian argues, more effective way with their customers. To a customer, this is a great book to see how your data is used and managed. To a business, it provides valuable insights into the benefits of good .
The Loyalty Leap: Turning Customer Information into ~ The Loyalty Leap: Turning Customer Information into Customer Intimacy - Kindle edition by Pearson, Bryan. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Loyalty Leap: Turning Customer Information into Customer Intimacy.
The Loyalty Leap: Turning Customer Information Into ~ The Loyalty Leap: Turning Customer Information Into Customer Intimacy [Bryan Pearson] on . *FREE* shipping on qualifying offers. Most consumers don't trust companies as much as they used to. So how has Bryan Pearson convinced 99.99 percent of his ten million customers in LoyaltyOne’s AIR MILES Rewards Program to willingly share their personal information?
The Loyalty Leap: Turning Customer Information Into ~ The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data—the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for .
The Loyalty Leap for B2B: Turning Customer Information ~ The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio) - Kindle edition by Pearson, Bryan. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special .
The loyalty leap : turning customer information into ~ Get this from a library! The loyalty leap : turning customer information into customer intimacy. [Bryan Pearson] -- "The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. .
The Loyalty Leap for B2B: Turning Customer Information ~ The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio) - Ebook written by Bryan Pearson. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin .
The Loyalty Leap Turning Customer Information Into ~ The Loyalty Leap Turning Customer Information Into Customer Intimacy. 431. The Loyalty Leap Turning Customer Information Into Customer Intimacy. qobaz 31.10.2020 .
The Loyalty Leap For B2B: Turning Customer Information ~ The Loyalty Leap For B2B: Turning Customer Information Into Customer Intimacy - Kindle edition by Pearson, Bryan. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Loyalty Leap For B2B: Turning Customer Information Into Customer Intimacy.
The Loyalty Leap eBook door Bryan Pearson - 9781101572283 ~ Lees „The Loyalty Leap Turning Customer Information into Customer Intimacy“ door Bryan Pearson verkrijgbaar bij Rakuten Kobo. Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine fo.
: Customer reviews: The Loyalty Leap: Turning ~ The Loyalty Leap is an interesting high-level read providing insight into the benefits, huge positive potential, and risks of companies using customer data to interact in a more intimate and, Brian argues, more effective way with their customers. To a customer, this is a great book to see how your data is used and managed. To a business, it provides valuable insights into the benefits of good .
The Loyalty Leap for B2B: Turning Customer Information ~ The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data.Small coffee shops and large corporations have applied the Loyalty Leap principles to .
The Loyalty Leap eBook di Bryan Pearson - 9781101572283 ~ Leggi «The Loyalty Leap Turning Customer Information into Customer Intimacy» di Bryan Pearson disponibile su Rakuten Kobo. Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine fo.
The Loyalty Leap for B2B eBook door Bryan Pearson ~ Lees „The Loyalty Leap for B2B Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)“ door Bryan Pearson verkrijgbaar bij Rakuten Kobo. The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.
The Loyalty Leap eBook by Bryan Pearson - 9781101572283 ~ Read "The Loyalty Leap Turning Customer Information into Customer Intimacy" by Bryan Pearson available from Rakuten Kobo. Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine fo.
Leading Loyalty Executive To Reveal Hidden Steps to ~ In his latest book, The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy, Pearson, president of LoyaltyOne, draws on more than 20 years experience in building customer loyalty in an information age, this time applying his time-proven principles in the business-to-business context. The e-book, which includes case study examples from American Express, Teradata and others .
The Loyalty Leap for B2B eBook de Bryan Pearson ~ Leia "The Loyalty Leap for B2B Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)" de Bryan Pearson disponÃvel na Rakuten Kobo. The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.
The Loyalty Leap - Bryan Pearson - Englische E-Books / Ex ~ The Loyalty Leap von Bryan Pearson - Englische E-Books aus der Kategorie Wirtschaft günstig bei exlibris.ch kaufen & sofort downloaden.
What Painting Houses Taught Me About Loyalty: A Primer In ~ What Painting Houses Taught Me About Loyalty: A Primer In Three Lessons. Some pieces of wisdom hold true for any business. Three tips for long-lasting loyalty. By Bryan Pearson 5 minute Read .