Beschreibung The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior. A leading behavioral economist shows how to improve our thinking and decisions in an age of screens. We think differently on screens. We might even think differently on different types of screens. The medium shapes the message. By drawing on the latest research, behavioral economist Shlomo Benartzi shows that many of the nudges and cues that influence our offline choices fail to work online. Instead, our digital behavior is driven by a new collection of quirks and tendencies, such as the screen location effect, in which the precise location of an item on a display can make us far more likely to pick it.Until we understand how people really think on screens, we’ll never be able help them think better. Using provocative case studies, Benartzi shows how the right kind of digital intervention can help consumers cut wasteful spending, lose weight, and shop more effectively. It can even save lives.
The Smarter Screen: Surprising Ways to Influence and ~ The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior Shlomo Benartzi Limited preview - 2017. The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior Shlomo Benartzi No preview available - 2015. View all » Common terms and phrases. A/B testing actually aesthetic algorithm Amos Tversky asked attention behavior Behavioral Economics Behavioural .
The Smarter Screen: Surprising Ways to Influence and ~ The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior - Audiobook Download - Author: Shlomo Benartzi; Narrator: Rob Shapiro; Format: Audio Book (Digital Audiobook Download) Toggle navigation. Stores Directory; Stores by Categories; Merchant Login; Search: remove keywords . Shopping Search Engine - Simply Shopping - Made Simple! Discover Great Products From Our Verified .
The Smarter Screen: Surprising Ways to Influence and ~ by Shlomo Benartzi · data of the paperback book Smarter Screen: Surprising ., The (0-14-310875-1) The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior. by Shlomo Benartzi. Paperback . details . details . (see also: eBook (Kindle) · Audible Audiobook) details . (see also: Kindle Ausgabe · Audible Hörbuch) details . (see also: eBook (Kindle) · Audible Audiobook .
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The Smarter Screen by Shlomo Benartzi: 9780143108757 ~ About The Smarter Screen. A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads .
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