Beschreibung Doing Anthropology in Consumer Research. Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of &;ethnography&; in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors&; own eclectic research&;from coffee in Bangkok and boredom in New Zealand to computing in the United States&;using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.
Doing Anthropology in Consumer Research - Sunderland ~ Doing Anthropology in Consumer Research / Sunderland, Patricia L., Denny, Rita M. / ISBN: 9781598740912 / Kostenloser Versand für alle Bücher mit Versand und .
Doing Anthropology in Consumer Research - Sunderland ~ Doing Anthropology in Consumer Research / Sunderland, Patricia L., Denny, Rita M. / ISBN: 9781598740905 / Kostenloser Versand für alle Bücher mit Versand und .
DOING ANTHROPOLOGY IN CONSUMER RESEARCH 1st edition by ~ DOING ANTHROPOLOGY IN CONSUMER RESEARCH 1st edition by Sunderland, Patricia L, Denny, Rita M (2009) Paperback / / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Doing Anthropology in Consumer Research - 1st Edition ~ Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its .
DOING ANTHROPOLOGY IN CONSUMER RESEARCH BY Sunderland ~ (DOING ANTHROPOLOGY IN CONSUMER RESEARCH) BY Sunderland, Patricia L.(Author)Paperback Sep-2009 / Sunderland, Patricia L. / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Doing Anthropology in Consumer Research / Taylor & Francis ~ Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its .
Doing Anthropology in Consumer Research: Sunderland ~ Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its .
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Consumer Anthropology - SlideShare ~ Consumer Anthropology 1. Understanding Consumers and Business from the Perspective of Anthropology Aileen del Rosario - Rondilla Anthropologist CMT Research and Consultancy • Suite 1406 Galleria Corporate Tower, EDSA cor. Ortigas, Quezon City (02) 6348950 • 6MB Bldng.
Doing Anthropology in Consumer Research (English Edition ~ Doing Anthropology in Consumer Research (English Edition) eBook: Sunderland, Patricia L, Denny, Rita M: : Kindle-Shop
Doing Anthropology in Consumer Research by Patricia L ~ Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.
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DOING ANTHROPOLOGY IN CONSUMER RESEARCH by Patricia L ~ DOING ANTHROPOLOGY IN CONSUMER RESEARCH by Patricia L Sunderland (2009-07-15) / Patricia L Sunderland; Rita M Denny / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Book Review: Doing Anthropology in Consumer Research ~ "Doing Anthropology in Consumer Research." by Patricia L Sunderland and Rita M Denny. Left Coast Press; 1st Edition edition (September 15, 2009) This book was written for someone just like me. I have done qualitative research for more than 20 years, conducted hundreds of groups and thousands of interviews, and even led some ethnographies or included exercises that have their roots in .
Anthropologie - Einführendes Lehrbuch / Gisela Grupe ~ Anthropologie: - Eine Einführung in die wichtigsten Inhalte, besonders geeignet für das Grundstudium - Basierend auf einem Vorschlag der "Gesellschaft für Anthropologie e.V." aus dem Jahre 2002 . Fast alle Kapitel sind erheblich erweitert und aktualisiert.
Journal of Consumer Research ~ © 1999-2018 Journal of Consumer Research, Inc. All rights reserved. .
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Consumer Culture (eBook, PDF) von Roberta Sassatelli ~ "A thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption." - Alan Warde, University of Manchester "The multi-disciplinary nature of the book provides new and revealing insights, and Sassatelli conveys brilliantly the heterogeneity and ambivalent nature of consumer .
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Business Anthropology, Anthropology of Business，Business ~ Anthropology and consumer studies are two related academic fields in terms of theoretical and methodological traditions. Adopting the anthropological approach through practitioner-oriented projects could be fruitful although more improvements are needed. Key words: Anthropology, Consumer Behavior, Culture, Food Service, Marketing Education Originally published in High Plains Applied .
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