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    Connect: How Companies Succeed by Engaging Radically with Society

    Beschreibung Connect: How Companies Succeed by Engaging Radically with Society. Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line. Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society. Through insightful analysis and vivid storytelling -- ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty-first -- Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them. There is an enormous prize for leaders who engage creatively and constructively with society, and who make its needs part of their company's business model. The evidence presented in Connect shows that the value of radical connection amounts to 30 percent of corporate earnings. The shares of companies that connect outperform those of competitors by 2 percent every year, amounting to a performance boost of 20 percent over a decade.Connect rejects stale ideas about corporate social responsibility disconnected from commercial activity and from the needs of real people. It identifies four tenets of "connected leadership," a radical new paradigm that shows how companies and executives can thrive by close engagement with society.



    Buch Connect: How Companies Succeed by Engaging Radically with Society PDF ePub

    Connect: How companies succeed by engaging radically with ~ Connect: How companies succeed by engaging radically with society / Browne, John, Nuttall, Robin, Stadlen, Tommy / ISBN: 9780753556924 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .

    Connect: How companies succeed by engaging radically with ~ Connect: How companies succeed by engaging radically with society / Browne, John, Nuttall, Robin, Stadlen, Tommy / ISBN: 9780753556931 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .

    Connect: How Companies Succeed by Engaging Radically with ~ Connect: How Companies Succeed by Engaging Radically with Society. Connect fundamentally redefines the role of business, combining captivating stories from inside today's boardrooms with absorbing history and original research. Share this book. Share this page on LinkedIn; Share this page on Twitter; Share this page on Facebook; Email this page; PublicAffairs, 2016 / John Browne, Robin Nuttall .

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    Connect: How Companies Succeed by Engaging Radically with ~ Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society.

    Connect: How companies succeed by engaging radically with ~ Connect and engage with society: this is the rallying call to businesses by this impactful little book. Written by the former chief executive officer of BP and two top McKinsey executives, the book takes a hard look at how big businesses connect – or more accurately often fail to connect – with society-at-large. Built around many candid interviews with top global leaders and mixed with the authors’ own experiences, the resultant book is a fairly informal, powerful and .

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    Connect: How companies succeed by engaging radically with ~ Connect and engage with society: this is the rallying call to businesses by this impactful little book. Written by the former chief executive officer of BP and two top McKinsey executives, the book takes a hard look at how big businesses connect – or more accurately often fail to connect – with society-at-large. Built around many candid interviews with top global leaders and mixed with the authors’ own experiences, the resultant book is a fairly informal, powerful and engaging read .

    Connect: How Companies Succeed by Engaging Radically with ~ Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line. Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society.

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    Connect: How companies succeed by engaging radically with ~ Connect: How companies succeed by engaging radically with society / London Business School 1. Polaroid / A frame on the world 2. Polaroid / A frame on the world Cycles of anti-business sentiment extend back over 2,000 years 3. Polaroid / A frame on the world History doesn’t repeat itself, but it does rhyme 4.

    Connect: How companies succeed by engaging radically with ~ Connect and engage with society: this is the rallying call to businesses by this impactful little book. Written by the former chief executive officer of BP and two top McKinsey executives, the book takes a hard look at how big businesses connect – or more accurately often fail to connect – with society-at-large. Built around many candid interviews with top global leaders and mixed with the authors’ own experiences, the resultant book is a fairly informal, powerful and engaging read .

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