Beschreibung Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials). Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Customer Centricity: Focus on the Right Customers for ~ Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) / Fader, Peter / ISBN: 9781613630167 / Kostenloser Versand fĆ¼r alle BĆ¼cher mit Versand und Verkauf duch .
Customer Centricity - Wharton School Press ~ Focus on the Right Customers for Strategic Advantage Peter Fader. A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrongālike the coffeehouse giant Starbucks .
Customer Centricity: Focus on the Right Customers for ~ Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) - Kindle edition by Fader, Peter. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials).
PETER FADER CUSTOMER CENTRICITY - Wharton Executive Education ~ As youāll learn in Customer Centricity: Focus on the Right Customers for Strategic Advantage, customer cen-tricity is not really about being nice to your customers. It is not a philosophy. It is not something that can be fostered through a company handbook or mission statement. Customer centricity is a strategy to fundamentally
Customer Centricity: Focus on the Right Customers for ~ Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) [Fader, Peter] on . *FREE* shipping on qualifying offers. Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
Customer Centricity: Focus on the Right Customers for ~ Download books Ā» Business, Economics Ā» Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) ISBN: 1613630166. Š”ategory: Business, Economics. Date: May 15, 2012. Number of pages: 128 pages. Language: English. Format: EPUB. Add favorites .
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Customer Centricity Wharton Executive Essentials ~ Customer Centricity (Paperback) Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) By Peter Fader. Wharton School Press, 9781613630167, 128pp.
The Customer Centricity Playbook - Wharton Executive Education ~ on the Right Customers for Strategic Advantage, had recently been published. It was one of the first on the subject intended for a gen- eral business audience, and it had also been translated into Chinese, Korean, and Portuguese, revealing global interest in the topic. Peter was on the hunt for a capstone experience for students of his customer centricity MBA course at The Wharton School that .
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Customer Centricity: Focus on the Right Customers for ~ Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media.
Customer Centricity: Focus on the Right Customers for ~ Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) by Peter Fader 2020 / ISBN: 1613631022 / English / 150 pages / EPUB / 3 MB A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.
Customer Centricity: Focus on the Right Customers for ~ Customer Centricity: Focus on the Right Customers for Strategic Advantage 150. by Peter Fader. Paperback $ 17 . THE WHARTON EXECUTIVE ESSENTIALS SERIES The Wharton Executive Essentials series from Wharton School Press brings the ideas of the Wharton School's thought leaders to you wherever you are. Inspired by Wharton's Executive Education program, each book is authored by globally renowned .
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Customer Centricity by Fader, Peter (ebook) ~ Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials series) by Peter Fader. A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value NOT ALL CUSTOMERS ARE CREATED EQUAL Despite what the tired old adage says, the customer is .
The Customer Centricity Playbook: Implement a Winning ~ Fader s first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.
The Essentials of Customer Centricity - SlideShare ~ The Essentials of Customer Centricity 1. THE ESSENTIALS OF CUSTOMER CENTRICITY Professor Peter Fader Co-director, Wharton Customer Analytics Initiative The Wharton School, University of Pennsylvania faderp@wharton.upenn.edu www.petefader Twitter: @faderp 2. āCustomer Centricity: Focus on the Right Customers for Strategic Advantageā ā¢ The traditional product-centric business model is .