Beschreibung Collier, R: Robert Collier Letter Book: Fifth Edition. 2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. The Robert Collier Letter Book remains one of the more useful books on writing sales letters. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets. The Martino edition reprints the Fifth Edition of 1941. Profusely illustrated.
The Robert Collier Letter Book: Collier, Robert ~ If you're looking to buy Robert Collier's Letter Book, don't buy this one (blue cover edition published by Important Books, 2013). It reads like it was slapped together by somebody who doesn't care about the material or the reader. My 11-year-old granddaughter could have done a better job of typesetting. There are no page numbers. So have fun trying to keep track of your progress through the .
The Robert Collier Letter Book: Collier, Robert ~ The Robert Collier Letter Book is essential reading for any aspiring copywriter or marketer. I was very excited to see it is back in print. I was very excited to see it is back in print. Unfortunately, this edition has clearly been digitally scanned from an old version, and is littered with typos, random carriage returns and poor formatting.
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