Beschreibung How not to Plan: 66 ways to screw it up. In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We've been working with them to turn this treasure chest of wisdom into a practical guide. We've called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called 'How to Plan Advertising'. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It's loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you'll find a simple 2-minute check list for how to do it better, a short case study showing how it's done brilliantly, a space for your notes and further reading for the intellectually gifted...
How not to Plan: 66 ways to screw it up: ~ How not to Plan: 66 ways to screw it up Paperback â 4 July 2018 by Les Binet (Author) âș Visit 's Les Binet Page. search . Get your Kindle here, or download a FREE Kindle Reading App. Product details. Paperback : 200 pages; ISBN-10 : 1789014506; ISBN-13 : 978-1789014501; Product dimensions : 18.9 x 2.5 x 21.4 cm; Publisher : Troubador Publishing (4 July 2018) Language: : English .
How Not to Plan: 66 Ways to Screw it Up â The Key Point ~ How Not to Plan: 66 Ways to Screw it Up. by Les Binet and Sarah Carter. Packed with insights, this book is a compendium of 66 articles originally published in Admap, âall loosely based on a myth-busting theme.âThe word ânotâ in the book title and each article title is in strikethrough type.
: How not to Plan: 66 ways to screw it up eBook ~ How not to Plan: 66 ways to screw it up - Kindle edition by Ltd, APG. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading How not to Plan: 66 ways to screw it up.
How not to Plan: 66 ways to screw it up by APG Ltd ~ Start your review of How not to Plan: 66 ways to screw it up. Write a review. Aug 01, 2018 Honza Marcinek rated it it was amazing · review of another edition. Na knihu How Not to Plan jsem dlouho Äekal, ale to ÄekĂĄnĂ se nakonec vyplatilo. Z pĆŻvodnĂho dvouletĂ©ho projektu, bÄhem kterĂ©ho mÄlo bĂœt v Äasopise AdMap publikovĂĄno 24 ÄlĂĄnkĆŻ, protoĆŸe se autoĆi obĂĄvali, ĆŸe pak uĆŸ .
How not to Plan: 66 ways to screw it up eBook: Ltd, APG ~ The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. Itâs loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to .
How not to Plan: 9781789014501: : Books ~ Start reading How not to Plan: 66 ways to screw it up on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App. Related video shorts (0) Upload your video. Be the first video Your name here. Customer reviews. 4.4 out of 5 stars. 4.4 out of 5. 18 customer ratings. 5 star 71% 4 star 13% 3 star 8% 2 star 0% (0%) 0% 1 star 8% How does .
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