Beschreibung Buyology: How Everything We Believe About Why We Buy is Wrong. Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
Buyology: How Everything We Believe About Why We Buy is ~ Buyology: How Everything We Believe About Why We Buy is Wrong / Lindstrom, Martin / ISBN: 9781847940131 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Buyology: How Everything We Believe About Why We Buy is ~ Buyology: How Everything We Believe About Why We Buy is Wrong / Lindstrom, Martin / ISBN: 9781847940124 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Buyology: How Everything We Believe About Why We Buy is ~ Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom (2009-05-07) / Martin Lindstrom / ISBN: / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Buyology: Truth and Lies About Why We Buy - Lindstrom ~ 2,0 von 5 Sternen Some valid insights but definitely does not deliver on the 'how everything we believe on why we buy is wrong' promise. Rezension aus dem Vereinigten Königreich vom 3. März 2010 . Verifizierter Kauf. In fact - pretty much everything people, who have been involved more than superficially in branding and marketing think about how people buy, is confirmed as right by the book .
Buyology: How Everything We Believe About Why We Buy is ~ Buyology: How Everything We Believe About Why We Buy is Wrong Lingua inglese: : Lindstrom, Martin, Lindstrom, Martin: Libri in altre lingue
Buyology: How Everything We Believe About Why We Buy is ~ Buyology: How Everything We Believe About Why We Buy is Wrong eBook: Lindstrom, Martin: .in: Kindle Store
Buyology: How Everything We Believe About Why We Buy is ~ Buy Buyology: How Everything We Believe About Why We Buy is Wrong by Lindstrom, Martin (ISBN: 9781847940131) from 's Book Store. Everyday low prices and free delivery on eligible orders.
Buyology: Warum wir kaufen, was wir kaufen - Lindstrom ~ Hier kaufen oder eine gratis Kindle Lese-App herunterladen. Produktinformation. Originaltitel : Buyology. Truth and Lies About Why We Buy ; ISBN-10 : 3593389290; Gebundene Ausgabe : 230 Seiten; ISBN-13 : 978-3593389295; Größe und/oder Gewicht : 14.8 x 2.28 x 22 cm; Herausgeber : Campus Verlag; 1. Auflage (10. August 2009) Sprache: : Deutsch; Bestseller-Rang: Nr. 324,692 in Bücher .
Buyology: Truth and Lies About Why We Buy: Lindstrom ~ The main thesis of Lindstrom is expressed in how everything customers believe about why we buy is wrong. Traditional market research, which according to Lindstrom consists of people being directly asked why they made a particular purchase decision, is limited if not completely useless, because in most cases people simply don't know, or are not aware of what drives their purchases. Neuro .
Buyology: Truth and Lies About Why We Buy - Lindstrom ~ Buyology: Truth and Lies About Why We Buy / Lindstrom, Martin, Underhill, Paco, Leslie, Don / ISBN: 9780739376010 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Buyology: How Everything We Believe About Why We Buy is ~ Buyology: How Everything We Believe About Why We Buy is Wrong I am Extremely Disappointed with quality of this book. top of the book from binding area was teared and pages were of no value for money. Read more
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Why We Buy: The Science of Shopping - Underhill, Paco ~ Why We Buy: The Science of Shopping / Underhill, Paco, Chamberlain, Mike / ISBN: 9781441789402 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .