Beschreibung Baked In: Creating Products and Businesses That Market Themselves. Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today's marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.
Baked In: Creating Products and Businesses That Market ~ Baked In: Creating Products and Businesses That Market Themselves / Bogusky, Alex, Winsor, John / ISBN: 9781932841466 / Kostenloser Versand fĂŒr alle BĂŒcher mit Versand und Verkauf duch .
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Baked In: Creating Products and Businesses That Market ~ Baked In: Creating Products and Businesses That Market Themselves - Kindle edition by Bogusky, Alex, Winsor, John. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Baked In: Creating Products and Businesses That Market Themselves.
3NYKP Baked In Creating Products And Businesses That ~ 1. Baked In Creating Products and Businesses That Market Baked In is a book that nails one of the simple things many organizations, particularly ad agencies, have forgot. The worlds of product development and marketing should not be separate. In fact, you create a much more powerful business and brand when you bake marketing directly in to the .
Baked In: Creating Products and Businesses That Market ~ In fact, you create a much more powerful business and brand when you bake marketing directly in to the product. It's about blurring the difference between product and marketing, an idea that has created things like Nike+ and Help Remedies and has revitalized brands like Domino's. And while a lot of the examples used are about physical products, there's lots of examples, and applicable thinking .
Baked In Creating Products And Businesses That Market ~ Baked In Creating Products And Businesses That Market Themselves Alex Bogusky is available in our digital library an online access to it is set as public so you can download it instantly. Our books collection saves in multiple locations, allowing you to get the most less latency time to download any of our books like this one.
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Baked in: : Alex Boguski, John Winsor ~ The old rule was: Create safe, ordinary products and combine with mass marketing. The new rule is: Create truly innovative products and build the marketing right into them. Today the product is at the centre of the conversation. It's within the product itself that a brand has the most leverage with consumers. Baked In gives companies a step-by-step guide to how to adapt and succeed in this .
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