Beschreibung Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't). In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table.Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language.Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.
Evangelist Marketing: What Apple, , and Netflix ~ Evangelist Marketing: What Apple, , and Netflix Understand About Their Customers (That Your Company Probably Doesn't) / Goldfayn, Alex L. / ISBN: 9781936661091 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Evangelist Marketing: What Apple, , and Netflix ~ Evangelist Marketing: What Apple, , and Netflix Understand About Their Customers (That Your Company Probably Doesn't) (English Edition) eBook: Goldfayn, Alex L.: : Kindle-Shop
Evangelist Marketing: What Apple, , and Netflix ~ In <i>Evangelist Marketing</i>, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and .
Evangelist Marketing: What Apple, , and Netflix ~ Evangelist Marketing: What Apple, , and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) Alex L. Goldfayn Publisher: BenBella Books, Inc. In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it.
Download Book # Evangelist Marketing: What Apple, ~ Download Book # Evangelist Marketing: What Apple, , and Netflix Understand about Their Customers (That Your Company Probably Doesn t) » 1J0RBZN0SXB2 Created Date 20200630081227Z
PDF // Evangelist Marketing: What Apple, , and ~ Evangelist Marketing: What Apple, , and Netflix Understand about Their Customers (That. > Kindle // GPF3GIGPHE Evangelist Marketing: What Apple, , and Netflix Understand about Their Customers (That Your Company Probably Doesn t) By Alex L Goldfayn Audible Studios on Brilliance, United States, 2016. CD-Audio. Book Condition: New. Unabridged. 170 x 135 mm. Language: English . Brand .
How to Turn Your Customers into Evangelists ~ Alex Goldfayn, author of the new Evangelist Marketing: What Apple, , and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) is convinced there’s a formula that .
Get to Aha!: Discover Your Positioning DNA - ~ "I highly recommend that you read this book to understand Andy's framework and prepare your company for worldwide domination. Andy is truly one of the people who caused Apple's success, so she could help you become the next Apple!"--Guy Kawasaki, former chief evangelist of Apple and bestselling author of The Art of the Start 2.0 (from the foreword)
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Apple’s totally bizarre social media strategy that makes ~ Apple doesn’t need to do that; everyone knows who Apple is. In fact, they create so much buzz with their launch events each year that people will literally form a line outside their stores .
‎Netflix on the App Store ~ Netflix is a GREAT app, I’ve probably been using it for 8 years or so. Over the past years, Netflix has expanded its operations greatly, and made viewing videos more accessible than ever. However, I feel that the privacy of the app should be increased much more. Whenever I’m watching a tv show, sometimes other members of my family try to log on and watch the SAME EXACT show on the same .
Targeting in Marketing: How to Include it in Your Strategy ~ Knowing your customers more intimately also helps you look at your products and services in a new way. When you have a deep understanding of your target audience, you can put yourself in their shoes and see how you can improve your offerings. You can see what features you can add to better serve your customers. Stay focused.
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Promote Yourself: The new rules for building - ~ They each built their fortunes by making ideas happen, not by playing the game for a promotion large companies. Promote Yourself isn’t all bad. Pointing out need to excel in your current job first is essential advice, dealing with job hopping and self-directed learning were other gems.
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