Beschreibung Purpose Advantage: How to Unlock New Ways of Doing Business. In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization―your brand― from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand’s reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers―building brand love and loyalty in the process.
The Purpose Advantage: How to Unlock New Ways of Doing ~ This book introduces a new way of doing business that is derived from thorough research of youth culture and its impact across generations. The books rich illustrations provide a guide on how to find your brandâs reason for existing beyond profit. When your brand has found its social purpose, it ironically becomes a competitive advantage. An easy read with examples and exercises that allowed .
: Customer reviews: The Purpose Advantage: How ~ This book introduces a new way of doing business that is derived from thorough research of youth culture and its impact across generations. The books rich illustrations provide a guide on how to find your brandâs reason for existing beyond profit. When your brand has found its social purpose, it ironically becomes a competitive advantage. An easy read with examples and exercises that allowed .
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Advantage Series - How to unlock new ways of doing business ~ In collaboration with Barkley, a creative idea company, we offer consulting services that can help turn your purpose into a business advantage impacting consumers, customers and employees. These services and accelerated workshops work in conjunction with âThe Purpose Advantageâ to provide an effective roadmap to guide your brand to its biggest possible future. BARKLEYUS.COM. SPEAKING .
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