Beschreibung Confessions of the Pricing Man: How Price Affects Everything. The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more―as a consumer or as a business person. You will never look at pricing the same way again.
Confessions of the Pricing Man: How Price Affects ~ Confessions of the Pricing Man: How Price Affects Everything / Simon, Hermann / ISBN: 9783319203997 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Confessions of the Pricing Man - How Price Affects ~ Confessions of the Pricing Man How Price Affects Everything. Authors: Simon, Hermann . Immediate eBook download after purchase and usable on all devices; Bulk discounts available ; Softcover 29,11 € price for Spain (gross) Buy Softcover ISBN 978-3-319-20399-7; Free shipping for individuals worldwide. Please be advised Covid-19 shipping restrictions apply. Please review prior to ordering .
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Confessions Of The Pricing Man How Price Affects Everything ~ confessions of the pricing man how price affects everything Sep 12, 2020 Posted By Ken Follett Ltd TEXT ID 8591b8da Online PDF Ebook Epub Library simon hermann download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading confessions
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Hermann Simon. Confessions of the Pricing Man: How Price ~ Copernicus, 2015. 221 p. The world s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to.
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Book Summary: Confessions of the Pricing Man by Hermann Simon ~ Read this Confessions of the Pricing Man summary to review its ideas and lessons. . and market share —leads even the sharpest managers to neglect the effects that discounts and promotions have on profits. Price is the only marketing instrument you can employ with no upfront investment. This makes it an especially powerful marketing tool for small business or start-ups with tight financial .
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