Beschreibung Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know. 31 NEW EFFECTS IN EXCLUSIVE READERS AREA★ Next update scheduled for Q4-2020 ★"Favorite 5 Books on Pricing"―Journal "Consumer Neuroscience in Business", issue June 2019, p. 21"Best 3 Product Pricing Books of All Time"―Bookauthority.org"This book is an absolute must-read for any business owner or marketer.”―Brian Tracy, Best-Selling Author, "The Psychology of Selling""The Handbook on the Psychology of Pricing is a masterpiece.”―Phil McGee, President, Decision Breakers, and Host of Shoppernomics PodcastHow to Make Your Prices (Almost) Irresistible?Discover the Power of Psychological Pricing.Prices are paid by customers. But many companies solely focus on their internal costs (mark-up pricing), their external competitors (competition-based pricing) or assume that people behave rationally (value-based pricing).The Handbook on the Psychology of Pricing dives deep on a customer-centric approach. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available in the market and introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion and people’s perception of prices.Readers will discover the profound art of psychological pricing and influencing customers’ buying behavior. More specifically, you willUnderstand how to raise attractiveness of your prices and offerings for your customers and lift sales and margins for your business.Learn how to increase customers’ willingness to pay for your products and services.Expand your pricing skill set and learn about more than 100 effects unearthed and backed by solid academic research.Boost your professional value by emerging yourself into a new and growing field of research: behavioral pricing.Stay ahead of the curve and receive free updates exclusive for readers.Dr. Husemann-Kopetzky translates hundreds of academic papers into a handy manual for business owners and managers to optimize prices from a customers’ perceptive.This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.
Handbook on the Psychology of Pricing: 100+ effects on ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know / Husemann-Kopetzky, Dr. Markus / ISBN: 9783947897001 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
Handbook on the Psychology of Pricing: 100+ effects on ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know (English Edition) eBook: Dr. Markus Husemann-Kopetzky: : Kindle-Shop
Handbook on the Psychology of Pricing: 100+ effects on ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know, ISBN 3947897006, ISBN-13 9783947897001, Brand New, Free shipping in the US
Preismanagement - Buch, Hörbücher ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know von Dr. Markus Husemann-Kopetzky Taschenbuch, 05. Oktober 2018 Gewöhnlich versandfertig in 6 Tagen.
Preispsychologie: In vier Schritten zur optimierten ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know Dr. Markus… 4,8 von 5 Sternen 54. Taschenbuch. 14,71 € Preismanagement auf Business-to-Business-Märkten: Preisstrategie - Preisbestimmung - Preisdurchsetzung Christian Homburg. 4,0 von 5 Sternen 2. Gebundene Ausgabe. 79,99 € Nur noch 4 auf Lager .
The Price Advantage Wiley Finance [PDF, EPUB EBOOK] ~ 3 paperback 11 offers from 1725 handbook on the psychology of pricing 100 effects on persuasion and influence every entrepreneur marketer and pricing manager needs to know dr markus 47 out of 5 stars 47 paperback 1799 price buy the price advantage wiley finance 2nd by baker walter l marn michael v zawada craig c isbn 9780470481776 from s book store everyday low prices and free delivery .
Digitales Pricing: Strategische Preisbildung in der ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know Dr. Markus… 4,8 von 5 Sternen 54. Taschenbuch. 14,71 € Preisheiten: Alles, was Sie über Preise wissen müssen Hermann Simon. 4,4 von 5 Sternen 21. Gebundene Ausgabe. 32,00 € Preismanagement auf Business-to-Business-Märkten: Preisstrategie .
Preispolitik: Behavioral Pricing und Preissysteme - Pechtl ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know Dr. Markus… 4,9 von 5 Sternen 34. Taschenbuch. 14,71 € Gewöhnlich versandfertig in 3 Tagen. Preisheiten: Alles, was Sie über Preise wissen müssen Hermann Simon. 4,3 von 5 Sternen 19. Audio CD. 20,49 € Nur noch 2 auf Lager. Marketing: Grundlagen .
How to choose a pricing strategy for your small business ~ The goal of psychology pricing is to increase demand by creating an illusion of enhanced value for the consumer. 6. Bundle pricing. With bundle pricing, small businesses sell multiple products for a lower rate than consumers would face if they purchased each item individually. A useful example of this occurs at your local fast food restaurant .
ᐅHigh book to market: Analysen von Kunden ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know Wild Wicked Scot (The Highland Grooms Book 1) (English Edition) How Not To Die: Discover the foods scientifically proven to prevent and reverse disease von Michael GREGER, Mediziner, faclm, der Arzt hinter der bewährten und beliebten Website .
High book to market - Die große Kaufberatung! ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know Wild Wicked Scot (The Highland Grooms Book 1) (English Edition) How Not To Die: Discover the foods scientifically proven to prevent and reverse disease von Michael GREGER, Mediziner, faclm, der Arzt hinter der bewährten und beliebten Website .
High book to market ⭐️ TOP 5 Modelle unter der Lupe! ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know Wild Wicked Scot (The Highland Grooms Book 1) (English Edition) How Not To Die: Discover the foods scientifically proven to prevent and reverse disease von Michael GREGER, Mediziner, faclm, der Arzt hinter der bewährten und beliebten Website .
High book to market 🐻 Die momentanen TOP Produkte verglichen ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know Wild Wicked Scot (The Highland Grooms Book 1) (English Edition) How Not To Die: Discover the foods scientifically proven to prevent and reverse disease von Michael GREGER, Mediziner, faclm, der Arzt hinter der bewährten und beliebten Website .
High book to market 💜 Erfahrungen echter Käufer ~ Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know Wild Wicked Scot (The Highland Grooms Book 1) (English Edition) How Not To Die: Discover the foods scientifically proven to prevent and reverse disease von Michael GREGER, Mediziner, faclm, der Arzt hinter der bewährten und beliebten Website .