Beschreibung Pharmaceutical marketing in India: For Today and Tomorrow. Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region. The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India. What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - Changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others. The new ways of engaging and building meaningful relationships with physicians in today's declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.
Pharmaceutical marketing in India: For Today and Tomorrow ~ Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region. The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the .
Subba Rao Chaganti - Pharmaceutical marketing in India ~ Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region. The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful .
PHARMACEUTICAL MARKETING IN INDIA: For Today and Tomorrow ~ Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region. The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content.
Pharmaceutical Marketing In India ~ The Indian Pharmaceutical industry was valued at USD 33 Billion in 2017.1The exports from India alone stood at USD 17.27 Billion.2The industry is expected to grow at a CAGR of 22.4% between 2015- 2020 and achieve a market size of USD 55 Billion, of which the domestic generic market is expected to contribute USD 27.9 Billion.3India has also become a popular destination for outsourced contract .
Pharma News - Latest Pharma & Pharmaceutical news ~ Express Pharma, first published as Express Pharma Pulse in 1994, is today India’s leading business fortnightly for the pharmaceutical industry. With the patronage of its readers, Express Pharma has grown to become the No.1 Business News Magazine for the pharmaceutical industry. The editorial contents include: news, views, analysis and interviews, under four main segments: Market (The .
Drugs and pharmaceuticals / National Health Portal Of India ~ In India, there was only process patents and product patents concept came in 2005. Under process patent, Indian pharmaceutical companies can produce a drug molecule by a different process and market it as a brand of their choice hence there are several brands of the same drug molecule available in the market. They are not brands in true sense .
India's most comprehensive portal on pharmaceutical News ~ Pharmabiz - India's most comprehensive online pharma news service. It provides updates on Indian pharma industry, allied sectors like hospitals & diagnostic services,pharma tenders, pharma projects, pharma export & import, pharma laws & documents, pharma policies, pharma events, pharma company profiles, pharma studies, pharma marketing
Pharma 2020: Marketing the future - Which path will you take? ~ Download Pharma 2020: Marketing the future - Which path will you take? This paper explores how the industry's approach to sales and marketing will change as it moves towards providing products and service to improve the health of patients, whilst clearly demonstrating value for money. Contact us Peter Kartscher Global Pharmaceutical and Life Sciences Assurance Leader, PwC Switzerland Tel: +41 .
India's best marketing companies: List of top 25 - The ~ So without further ado, here’s a list of some of India’s most innovative, visible, biggest and best marketing companies. Those in the Top 25 are marketing pioneers — from Anglo-Dutch and American consumer products giants with legacy brands that have been admired for generations to telecommunication and auto companies that have redefined the marketing industry with their unique campaigns.
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Magazine - PharmaTimes ~ PharmaTimes Magazine. PharmaTimes is the UK's leading pharmaceutical magazine, tracking the trends and issues that affect the industry here in the UK, in Europe and across the world.We deliver independent, authoritative and trustworthy content through impartial, balanced and informed opinion and analysis.
Pharma 2020 series: Pharmaceuticals & life sciences ~ Market opportunities; Explore the data; Industry challenges. Tomorrow’s challenge is to develop new medicines that can prevent or cure currently incurable diseases. Today’s challenge is to get to tomorrow – and that’s a tall order in itself. Rising customer expectations: The commercial environment is getting harsher, as healthcare payers impose new cost constraints on healthcare .
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Latest News Today: Latest Business News India, Top News ~ Latest India News: Check Top and current news updates on business, economy, share market, latest market headlines on Business Today.
Breaking World Pharma News ~ Details Development 11 November 2020 Today, the European Commission approved a fourth contract with pharmaceutical companies BioNTech and Pfizer, which provides for the initial purchase of 200 million doses on behalf of all EU Member States, plus an option to request up to a further 100 million doses, to be supplied once a vaccine has proven to be safe and effective against COVID-19.
Stock Markets Live: Indian Share/Stock Market News, Data ~ Bloomberg / Quint is a multiplatform, Indian business and financial news company. We combine Bloomberg’s global leadership in business and financial news and data, with Quintillion Media’s deep expertise in the Indian market and digital news delivery, to provide high quality business news, insights and trends for India’s sophisticated audiences.
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All Companies based on Market Capitalisation - NSE India ~ NSE India (National Stock Exchange) - LIVE stock/share market updates from one of the leading stock exchange. Current stock/share market news, real-time information to investors on NSE SENSEX, Nifty, stock quotes, indices, derivatives. YOU ARE ON THE NEW NSE WEBSITE, ACCESS THE OLD WEBSITE ON THE URL www1.nseindia OR CLICK HERE. Market in Post-Close Session. 12,719.95 29.15 (0.23%) Next .
Gland Pharma IPO: Why is Gland Pharma citing India-China ~ New Delhi: Gland Pharma has flagged evolving India-China political relations as a risk factor in a red herring prospectus (RHP) filed with markets regulator Securities and Exchange Board of India in the run-up to the launch of a Rs 6,480 crore initial public offering (IPO) of shares that opened to the public on Monday.
Indian Oil and Gas Industry Analysis Presentation / IBEF ~ State run energy firms, Bharat Petroleum, Hindustan Petroleum and Indian Oil Corp, plan to spend US$ 20 billion on refinery expansions to add units by 2022. Oil Marketing Companies (OMCs) delivered 6.8 crore LPG cylinders to Pradhan Mantri Garib Kalyan Package (PMGKP) beneficiaries by May 20, 2020. *As per Moody’s Investor Service
Indian Stock Market – Stock Market News, Latest Share ~ Reuters India offers updated news & analysis on Indian stock market, Share & Stock Market movements, India. Find updates of Indian stock market today, top market gainers, top loser companies, bse .
IPO Grey Market Premium, Latest IPO GMP & Kostak Rates ~ Get daily updates of NSE India, Lodha Developers, Ami Organics, Narmada Bio-chem, Muthoot Microfin, Harsha Engineers, RailTel, Gland Pharma IPO Grey Market Premium. Check the live IPO GMP today. Note for the Investors: IPO Grey Market Premium (IPO GMP) mention is valid for the specific date as mentioned in the header. We are not buying and .
Top Large Cap Companies / List of Top Large Cap Companies ~ At present, in India, these are classified as companies with a market cap of more than INR 20,000 crores. Large cap companies in India are mostly well-established, not all of them are investment worthy.Most large caps, however, are more stable and mature in comparison to small cap investments.
(PDF) Pharmaceutical Organization Structure and Functions ~ Pharmaceutical marketing departments are concerned with the process by which medicinal products are made available to ultimate consumer from their point of origin. Its manager works with the .