Beschreibung Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset (English Edition). The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon provides the most comprehensive treatment of key account management and planning yet published. For the first time, Capon introduces his breakthrough four-part "congruence model" of key account management -- a new, thoroughly researched approach to optimally managing your key account portfolio. First, the author shows how to select and conceptualize the key account portfolio; second, how to organize and manage key accounts; third, how to recruit, select, train, retain, and reward key account managers; and fourth, how to formulate and execute strategy and issues of coordination and control. This congruence model serves as a backdrop as Capon takes the reader step-by-step through the vital functions of key account management including identifying key account criteria, considering the threats and opportunities for the key account, and understanding the roles and responsibilities of critical players. Capon backs up his points with extensive research, real-life stories of successes and failures at a variety of companies, and clarifying figures. Special chapters are devoted to partnering with key accounts and in-depth information on global key account management, an increasingly important weapon for staying ahead of the competition. Timely, important, and essential, Key Account Management and Planning is the only reference handbook those with key account responsibilities will ever need.
Key Account Management And Planning The Comprehensive ~ Key Account Management And Planning The Comprehensive Handbook For Managing Your Companys Most Important Strategic Asset Author: learncabg.ctsnet-Mario Baum-2020-09-16-00-52-59 Subject: Key Account Management And Planning The Comprehensive Handbook For Managing Your Companys Most Important Strategic Asset Keywords
STRATEGIC PLANNING Guide for Managers - HR Portal ~ Strategic Planning Basics for Managers In all UN offices, . more comprehensive analysis involves formally surveying a leadership team, staff, business partners, and/or clients and other stakeholders. The resulting SWOT feedback is then compiled, grouped by common affinities, and prioritized to identify the most important strategic issues. Staff Surveys Surveying the staff of an office or .
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Major Components of a Strategic Plan - dummies ~ Part of Strategic Planning Kit For Dummies Cheat Sheet . Strategic plans can come in many different shapes and sizes, but they all have the following components. The list below describes each piece of a strategic plan in the order that they’re typically developed. Mission statement: The mission statement is an overarching, timeless expression of your purpose and aspiration, addressing both .
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Asset Management Definition - investopedia ~ Asset management is the direction of all or part of a client's portfolio by a financial services institution, usually an investment bank, or an individual.
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Why is a Strategic Plan Important? - dummies ~ Simply put, a strategic plan is the formalized road map that describes how your company executes the chosen strategy. A plan spells out where an organization is going over the next year or more and how it’s going to get there. Typically, the plan is organization-wide or focused on a major function, such as a division or a department.
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