Beschreibung Positioning: The Battle for Your Mind, 20th Anniversary Edition (English Edition). “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.
Positioning: The Battle for Your Mind: Al Ries, Jack Trout ~ Al and Laura Ries will teach you how to position, yourself, your company, your products, your clients, and your competitors into a place where you will profit and prosper. Today we live in an overcommunicated society and the only way to get your message through to your ideal prospects is by sharpening your message like a tip of a knife and oversimplifying your message to cut through the noise .
Book Summary: Positioning by Al Ries, Jack Trout / by Ezra ~ 4. The name of your brand matters! This one seems to be self explanatory, but the name of your brand is important. The name of your brand will automatically hold a position in the prospects mind .
A Few Words About Jack Trout and Positioning / Ad Age ~ Al Ries on nearly 30 years of working with his ex-partner and friend Jack Trout, his co-author on "Positioning: The Battle for Your Mind."
Product Positioning - QuickMBA ~ Positioning As Popularized by Al Ries and Jack Trout. In their 1981 book, Positioning: The Battle for your Mind, Al Ries and Jack Trout describe how positioning is used as a communication tool to reach target customers in a crowded marketplace. Jack Trout published an article on positioning in 1969, and regular use of the term dates back to 1972 when Ries and Trout published a series of .
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