Beschreibung Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (English Edition). EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Eating the Big Fish: How Challenger Brands Can Compete ~ Since Wiley first published "Eating the Big Fish" in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. But Adam Morgan's classic is still the best and most definitive study of the way challenger brands take on and defeat bigger competitors, and this 50,000-copy bestseller has been tremendously influential in the marketing and advertising arenas. For this new edition, the author has interviewed 30 fresh challengers, and explores today's .
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Eating the Big Fish: How Challenger Brands Can Compete ~ Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders - Kindle edition by Morgan, Adam. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders.
Eating the Big Fish: How Challenger Brands Can Compete ~ Buy Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition) 2 by Morgan, Adam (ISBN: 9780470238271) from 's Book Store. Everyday low prices and free delivery on eligible orders.
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