Beschreibung Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (English Edition). Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking.
Marketing Metaphoria: What Deep Metaphors Reveal About the ~ Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success. Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.
Marketing Metaphoria: What Deep Metaphors Reveal About the ~ Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success. Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.
Marketing Metaphoria: What Deep Metaphors Reveal About the ~ Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success. Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.
PDF: Marketing Metaphoria: What Deep Metaphors Reveal ~ Lesen oder Herunterladen Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (English Edition) Buchen mit Gerald Zaltman. Es ist eines der Bestseller-Bücher in diesem Monat. Verfügbar in den Formaten PDF, EPUB, MOBI, KINDLE, E-BOOK und AUDIOBOOK.
Marketing Metaphoria: What Deep Metaphors Reveal About the ~ Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success. Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.
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[Marketing Metaphoria: What Deep Metaphors Reveal About ~ [Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers] [Author: Zaltman, Gerald] [April, 2008]: Zaltman, Gerald: Books - .ca
Marketing Metaphoria: What Deep Metaphors Reveal About the ~ Compra Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. SPEDIZIONE GRATUITA su ordini idonei . Building Extraordinary Brands Through the Power of Archetypes (English Edition) Margaret Mark. 4,6 su 5 stelle 50. Formato Kindle. 18,99 € Metaphors We Live By (English Edition) George Lakoff. 4,4 su 5 stelle 211. Formato Kindle. 10,61 € Everybody Lies: Big Data .
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