Beschreibung Leading the Narrative: The Case for Strategic Communication (English Edition). The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.From the most basic precepts of media relations interaction to massive information campaigns directed from the seat of government, communication that is broad-based, overarching and tied to strategic objectives can ultimately succeed using a variety of methods, from storytelling to building external champions. Practitioners and news media representatives alike should be aware of the nature of repetitive patterns in events, the power of myth in storytelling, and the significance of self-fulfilling prophesies. Influencing factors include new technologies that flatten communication hierarchies, social media platforms that empower amateurs, generational divides and a general decline in respect for the journalism profession and ebbing trust in the news as reported by the mainstream media. A coarsening of the public discourse throughout our celebrity-saturated culture likewise contributes to the difficulty of communicating with resonance and result in a toxic information environment. This book, a collection of collected essays on the communication practice, represents both a deeply passionate, strategically reasoned and thoroughly researched commentary on the field. It is both practical and theoretical.
Leading the Narrative: The Case for Strategic Communicaton ~ Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other .
Leading the Narrative by Mari K. Eder (2011, Hardcover ~ Leading the Narrative : The Case for Strategic Communication, Hardcover by Eder, Mari K., ISBN 1612510477, ISBN-13 9781612510477, Acceptable Condition, Free shipping in the US Eder (communications, Department of Defense) takes both theoretical and practical perspectives in her introduction to strategic communications. She provides considerable advice on strategies, procedures, and techniques .
: Customer reviews: Leading the Narrative: The ~ Although written from a military perspective, "Leading the Narrative: The Case for Strategic Communication" should be required reading for any mass media instructor or student of journalism, as well as the mantra for any professional working in the field. Exploring the vital role that media plays in both shaping our culture at home and representing it abroad, it makes the case for an ethical .
(PDF) Defining Strategic Communication - ResearchGate ~ Krishnamurthy(2007) 'Defining Strategic Communication', International Journal of Strategic Communication, 1: 1, 3 â 35 To link to this Article: DOI: 10.1080/15531180701285244
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