Beschreibung EBOOK: Marketing Management (UK Higher Education Business Marketing) (English Edition). Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
(PDF) Marketing Management - ResearchGate ~ PDF / On Jan 1, 2006, P Kotler and others published Marketing Management / Find, read and cite all the research you need on ResearchGate
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: Marketing Management (14th Edition ~ Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todayâs marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglabâPearsonâs online tutorial and assessment .
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