Beschreibung Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards (English Edition). Once every few years a book comes along with an insight so penetrating, so powerful - and so simply, demonstrably true -that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition. In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business. Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want - leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand. With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful - the little things that mean a lot.
Broken Windows, Broken Business: How the Smallest Remedies ~ The broken window theory explains, even something as small and seemingly harmless as a broken window sends a signal. If the window doesn't get fixed, the owner doesn't care or isn't paying attention. In that case, perhaps more serious infractions such as theft or violent crime might be tolerated here as well. In short, even small misdeeds create an atmosphere of neglect, which in turn leads to .
Broken Windows, Broken Business: How the Smallest Remedies ~ Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards - Kindle edition by Levine, Michael. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards.
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