Beschreibung Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers (Haworth Gay & Lesbian Studies) (English Edition). The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you’ll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR’s Gay and Lesbian Perspective, this book gives you suggestions on what things need to be done within your company before planning your marketing strategies. You’ll benefit from ideas and suggestions in Untold Millions that will help you create consumer-driven market strategies to gays and lesbians, including:recognizing that there are families and relationships in society that are not heterosexualacknowledging age differences and the needs of particular generationsattracting customers by circulating non-discriminatory hiring policies through press releases and company memos, installing domestic partner health care plans, and identifying cultural reference points to which gays and lesbians can relateremembering that many gays and lesbians may look at business with cynicism and doubt and may be quick to interpret actions as victimizationreferring to the Wall Street project before addressing gay- and lesbian-specific issuesfocusing on the areas of individuality, a need for association, and the need to alleviate stressreserving a post script in your direct marketing letter to remind consumers of your company’s domestic partner benefits or if you support a particular gay/lesbian interest organizationUntold Millions contains advice on several other topics, such as corporate legal issues, public information trends and analysis, and changes in gay and lesbian communities to give familiarize you with your target audience. With Untold Millions, you’ll be able to develop appealing marketing or advertising campaigns that will satisfy the highly profitable and emerging gay and lesbian consumer market.
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Untold Millions: Secret Truths About Marketing to Gay and ~ Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers (Haworth Gay & Lesbian Studies) 2nd edition by Dececco Phd, John, Lukenbill, Grant (1999) Paperback $43.91 In Stock.
Untold millions : secret truths about marketing to gay and ~ Get this from a library! Untold millions : secret truths about marketing to gay and lesbian consumers. [Grant Lukenbill] -- "The first definitive book on researching gay and lesbian market behavior, Untold Millions will help marketers, advertisers, and public relations managers learn how to successfully market and .
Untold Millions: Secret Truths About Marketing to Gay and ~ The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers.
Untold Millions: Secret Truths About Marketing to Gay and ~ The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers.
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An Analysis of Tobacco Industry Marketing to Lesbian, Gay ~ The formerly secret documents revealed specific marketing toward LGBT, whose rates increased when the MSA banned youth (but not other population) advertising. The industry reaches out to LGBT persons through direct and indirect advertising, community outreach, and sponsorships. Messages to LGBT have been relatively absent from advertising until .
Out in the Market: A History of the Gay Market Segment in ~ In recent years, the American gay market segment has been recognized by publications and businesses as large and lucrative. Whether purposefully or inadvertently, U.S. businesses have been marketing to gay consumers for well over 100 years. This market segment has developed as a result of a series of historical and societal events, paralleling .
Similar authors to follow - ~ Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers (Haworth Gay & Lesbian Studies) Dec 2, 2013. by John Dececco Phd , Grant Lukenbill ( 1 ) $55.96. The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to .
Other Groups: Market Segmentation (Business Reference ~ Untold Millions : Secret Truths about Marketing to Gay and Lesbian Consumers 2nd ed. New York : Harrington Park Press, c1999. LC Call Number: HC110.C6 L852 LC Catalog Record: 98047911. Morse, David R. Multicultural Intelligence : Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual orientation. Ithaca, NY : Paramount Market Publishing, c2009. LC Call Number: HF5415.127 .M68 .
LGBT-Marketing â Wikipedia ~ LGBT-Marketing umfasst alle Marketing-MaĂnahmen, . John Dececco, Grant Lukenbill: Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers. Routledge, New York 2013, ISBN 9781317706007. Daniel L. Wardlow (Hrsg.): Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing. Routledge, New York 2014, ISBN 9781317991731. Jeff Guaracino: Gay and .
How an Ad Campaign Made Lesbians Fall in Love with Subaru ~ Subaruâs lesbian-focused ad campaign was widely discussed in the New York Times, Washington Post, and trade magazines, and its success helped spur wild growth in gay and lesbian marketing. By the early 2000s, marketers were writing articles that called gays and lesbians an âunderserved marketâ and âperfect consumers.â