Beschreibung Difference: The one-page method for reimagining your business and reinventing your marketing (English Edition). "This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there."—SETH GODINMARKETING IS NOT A DEPARTMENT IT'S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition? Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.ADVANCE PRAISE FOR 'DIFFERENCE'An inspiring read and a truly powerful tool. Bernadette is a rare find - she doesn't just know what she's talking about, she's not afraid to stand for why it matters. What better way to describe the challenge we all face in trying to make real connections in today's world?"—JONATHAN RAYMONDEMYTH, CHIEF BRAND OFFICER"Have you wondered about that 'certain something' that makes an extraordinary business? Bernadette's stylish little book is that 'certain something' explained."—MARK SCHAEFERAUTHOR OF RETURN ON INFLUENCEBernadette Jiwa is a hidden gem—'Difference' is a modern day anthology of how to distinguish and celebrate your uniqueness in the marketplace. Her imaginative one-page thinking tool will not only ignite your creativity; more importantly, it will uncover the soul of your business. —MOE ABDOUCEO, 33 VOICES Bernadette is the Banksy of the marketing world.—MERRYN PADGETTFOUNDER, EARTH & SEA CREATIVE
Difference: The one-page method for reimagining your ~ 'Difference' lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.
Difference: The one-page method for reimagining your ~ Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.
Difference: The one-page method for reimagining your ~ Difference: The one-page method for reimagining your business and reinventing your marketing - Kindle edition by Jiwa, Bernadette. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Difference: The one-page method for reimagining your business and reinventing your marketing.
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Meaningful: The Story of Ideas That Fly Kindle Edition ~ Difference: The one-page method for reimagining your business and reinventing your marketing Bernadette Jiwa. 4.4 out of 5 stars 212. Kindle Edition. CDN$3.99 . Make Your Idea Matter: Stand out with a better story Bernadette Jiwa. 4.4 out of 5 stars 154. Kindle Edition. CDN$2.71. Story Driven: You don't need to compete when you know who you are Bernadette Jiwa. 4.4 out of 5 stars 114. Kindle .
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Meaningful: The Story of Ideas That Fly Kindle Edition ~ In a gentle, but poignant way, Bernadette helps you see how "loving" your customer is not only the key element of the value based economy but the cornerstone for building your brand and your business. I thought my focus was really on my customers prior to reading this book, but now I see it was more about me than them. A transformative read that has dramatically altered my business model and .
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Peter Lang specializes in the Humanities and Social ~ Peter Lang specializes in the Humanities and Social Sciences, covering the complete publication spectrum from monographs to student textbooks.
The Lean Startup: How Today's Entrepreneurs Use Continuous ~ The Method, influenced by Toyota’s lean manufacturing, promises to build confidence in your product, build agility into your business and stop wasting people's time. I'm in the business of making your customers fall in love with what you do, so would urge caution around some of the 'light product' focus.