Beschreibung Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving. Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can:Cultivate the 3Cs of evergreen companies: character, community, and contentBuild loyalty programs that turn satisfied customers into enthusiastic advocates Nurture profitable customers while pruning those who sap time and moneyInject authenticity into social media communicationsInvert the expectations gap that can drive customers awayFrom Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
Evergreen: Cultivate the Enduring Customer Loyalty That ~ Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving / Fleming, Noah / ISBN: 9780814434437 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .
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Evergreen: Cultivate the Enduring Customer Loyalty That ~ Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better .
Evergreen: Cultivate the Enduring Customer Loyalty That ~ Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thrivingpresents timeless principles for keeping customers happy, using frequent examples drawn from both high-profile companies and my own client files to demonstrate these principles in ac-tion—and it provides the tools you need to make it easy for you to apply each of these principles.
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Download Evergreen: Cultivate the Enduring Customer ~ Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving. Author: Noah Fleming. Narrator: Eli Broad, Walter Dixon. Unabridged: 7 hr 23 min Format: Digital Audiobook Publisher: Hachette Audio. Published: 02/01/2015 Genre: Business & Economics - Business Communication. Includes: Bonus PDF
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Title - Evergreen [Book] ~ Evergreen Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving. NOAH FLEMING. AMERICAN MANAGEMENT ASSOCIATIONNew York • Atlanta • Brussels • Chicago • Mexico City • San Francisco Shanghai • Tokyo • Toronto • Washington, D.C.
The Customer Loyalty Loop: ebook jetzt bei Weltbild ~ He is a sought-after business strategy consultant, high-impact speaker, and the author of Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving (AMACOM). His firm, Fleming Consulting & Co., is a trusted coaching and consulting source for thousands of business owners, executives, and individuals who want to dramatically grow their businesses. He is routinely .