Beschreibung Marketing: A Love Story: How to Matter to Your Customers (English Edition). "Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."—SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers?What if marketing was where we began our journey towards understanding what people need and want?What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
You Need These Best Marketing Books Of 2020 ~ Download a free site style guide checklist to help you communicate your message to more customers. 7. Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. Don't be deterred by the "love" in the title; instead focus on the ultra-compelling subtitle "How to Matter to Your Customers." Mattering to your customer requires emotional connection. These types of marketing .
Marketing: A Love Story: How to Matter to Your Customers ~ With Marketing â A Love Story: How to Matter to your Customers, I read it in one go, quickly flipping the pages (sheâll have that effect on you when you read it too). I found it hard not to highlight take-aways in every other paragraph for fear Iâd have half a book to remember. As I read Bernadetteâs blog posts, some material was familiar but I realized certain points needed hammering .
Similar authors to follow - : Online Shopping ~ Kindle Edition $1.99 Kindle Edition $1.99 Kindle Edition . Marketing: A Love Story: How to Matter to Your Customers Sep 30, 2014. by Bernadette Jiwa ( 207 ) $1.99 "Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors." âSETH GODIN One of the biggest challenges we face as entrepreneurs .
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