Beschreibung Principles of Direct, Database and Digital Marketing (English Edition). The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
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Principles of Direct and Database Marketing - Alan Tapp ~ Principles of Direct, Database and Digital Marketing: 5: Softcover December 2013: 78.60: Produktinfo; Description . This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the .
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Principles of Direct, Database and Digital Marketing ~ The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media.
Principles of direct and database marketing (4th edition) ~ Book Type: Authored Book: Publication Date: Jan 1, 2008: Peer Reviewed: Peer Reviewed: ISBN: 9780273713029: APA6 Citation: Tapp, A. (2008). Principles of direct and .
Principles of direct and database marketing (Book, 2005 ~ Edition/Format: Print book: English : 3rd edView all editions and formats: Summary: This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer Read more. Rating: (not yet rated) 0 with reviews - Be the first. Subjects: Direct marketing. Database marketing .
Principles of Direct and Database Marketing: ~ Digital Marketing Strategy: An Integrated Approach to Online Marketing . 4 edition (2 Dec. 2008) Language: English; ISBN-10: 0273713027; ISBN-13: 978-0273713029; Product Dimensions: 19 x 2.9 x 24.4 cm Customer reviews: 4.6 out of 5 stars 5 customer ratings; Bestsellers Rank: 1,293,774 in Books (See Top 100 in Books) #2950 in E-Commerce (Books) #786 in Direct Marketing #655 in Retail .
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Principles of Direct, Database and Digital Marketing ~ Alan Tapps successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.
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