Beschreibung Marketing for Tomorrow, Not Yesterday: Surviving and Thriving in the Insight Economy (English Edition). It's not enough to play by the old rules of marketing anymore. They've changed - for good. In today's world, the Insight EconomyTM, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we've moved into a new future. We've got educated consumers, brilliant technological advancements, and more channels than ever before. In Marketing for Tomorrow, Not Yesterday, Zain Raj has scripted a guidebook full of wit and hard-won wisdom that shows how truly understanding your core customer and getting back to basics, is the way that you can conquer complex problems and learn to thrive in this Cambrian era of marketing. With powerful first-hand stories, this book has answers to your questions about how to cut through the noise of big data, how much you should (or shouldn't) invest in social media, and how to craft marketing and brand-building strategies that net you loyal customers and a long and happy shelf life.
Marketing for Tomorrow, Not Yesterday: Raj, Zain ~ Hi, I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Marketing for Tomorrow, Not Yesterday: Surviving And Thriving In The Insight Economy” by Zain Raj While it’s hard to notice, we are living through a period of massive change in marketing. In fact, a research study by Adobe found that .
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