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    Architecting Experience: A Marketing Science And Digital Analytics Handbook (Advances And Opportunities With Big Data And Analytics 1) (English Edition)

    Beschreibung Architecting Experience: A Marketing Science And Digital Analytics Handbook (Advances And Opportunities With Big Data And Analytics 1) (English Edition). In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.



    Buch Architecting Experience: A Marketing Science And Digital Analytics Handbook (Advances And Opportunities With Big Data And Analytics 1) (English Edition) PDF ePub

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    What is advanced analytics? - Definition from WhatIs ~ Advanced analytics is a broad category of inquiry that can be used to help drive changes and improvements in business practices. While the traditional analytical tools that comprise basic business intelligence examine historical data, tools for advanced analytics focus on forecasting future events and behaviors, enabling businesses to conduct what-if analyses to predict the effects of .

    8 Examples of Data Processing - Simplicable ~ Data processing is a series of operations that use information to produce a result. Common data processing operations include validation, sorting, classification, calculation, interpretation, organization and transformation of data. The following are illustrative examples of data processing.

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