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    Selling Blue Elephants by Dr. Howard Moskowitz (2007-10-31)

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    Selling Blue Elephants - Moskowitz, Dr. Howard, Gofman ~ Selling Blue Elephants / Moskowitz, Dr. Howard, Gofman, Alex / ISBN: 9783898793490 / Kostenloser Versand für alle Bücher mit Versand und Verkauf duch .

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    Book Review: Selling Blue Elephants, by Moskowitz and Gofman ~ Book Review: Selling Blue Elephants, by Moskowitz and Gofman. By Stephen Northcutt. I will be brief. This book was a disappointment. The premise on the cover is: "How to make great products that people want before they even know they want them."[1] The primary focus of the book is Rule Developing Experimentation (RDE). According to Wikipedia, "Rule Developing Experimentation (RDE) is a .

    bol / Selling blue elephants, Moskowitz Howard ~ De auteurs van Selling Blue Elephants hebben hiervoor een handig instrument ontwikkeld. Dit boek geeft een stappenplan voor het ontwerpen, testen en wijzigen van alternatieve ideeën, verpakkingen, producten en diensten, waardoor marketeers ontdekken waar consumenten warm voor lopen. Het boek bevat tal van voorbeelden uit de praktijk waarbij de methode van de auteurs gewerkt heeft, onder .

    PRAISE FOR SELLING BLUE ELEPHANTS ~ PRAISE FOR SELLING BLUE ELEPHANTS ACADEMIA “Selling Blue Elephantspromises to change the way we think about developing products. Over the years there have been a lot of books that deal with what the business person faces—most written from 20,000 feet. They’re big on perspective but not on real ‘how to do it.’ Moskowitz and Gofman have written a book that tells the business person .

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    Selling Blue Elephants: How to Make Great Products that ~ Selling Blue Elephants: How to Make Great Products that People Want BEFORE They Even Know They Want Them (paperback): Moskowitz Ph.D, Howard R., Gofman, Alex: 9780133381641: Books - .ca

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