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    Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience (English Edition)

    Beschreibung Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience (English Edition). Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.  In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience.  Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.



    Buch Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience (English Edition) PDF ePub

    Brand Meet Story How To Create Engaging Content To Win ~ brand meet story how to create engaging content to win business and influence your audience Sep 15, 2020 Posted By Ry?tar? Shiba Media Publishing TEXT ID f91b6623 Online PDF Ebook Epub Library ive got some good ones to the phrase brand story gets bandied around a lot and its one of those marketing phrases that no one questions yet no one fully understands for me

    Brand, Meet Story : How to Create Engaging Content to Win ~ Find many great new & used options and get the best deals for Brand, Meet Story : How to Create Engaging Content to Win Business and Influence Your Audience by Heather Pemberton Levy (2016, Hardcover) at the best online prices at eBay! Free shipping for many products!

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