Beschreibung Science of attracting customers: Only 1% of people know 100% success rule Eating and drinking establishment Make a mechanism of attracting customers to ... (Global publishing) (Japanese Edition). 読者限定【雨でも行列テンプレートプレゼント】なぜ？雨の日に、１２７人の長蛇の列ができたのか・・・1日の総売り上げが１万円代に下がってしまった閑古鳥店が、７日後に３７万円以上売り上げた方法とは？集客が苦手な新人飲食店オーナーが読むべき集客を“一瞬で”変える、小さな飲食店のためのマーケティング入門書。※本書内「集客の科学」読者限定特典プレゼント！行列テンプレート。本書は著作者本人が飲食店を起業してから挫折と苦難を経験し、なぜ？お客が全く来なかった閑古鳥店から、雨の日でも人が喜んで並ぶ、行列店にまで伸し上げたノウハウがギッシリと詰まっている。なぜ？〇〇しただけで、７日後に行列ができたのか？「行列は自分の力でつくるもの」表紙のタイトル通り、その行列ノウハウを７日間で仕組化する、７ステップも記載。集客を広告代理店や、客の運任せにしたくない、マーケティングに弱い飲食店経営者が学ぶべき本。飲食店用に書かれた本だが、リストマーケティング、ダイレクトレスポンスマーケティング、の手法が写真つきで流れ良く学べる。新規集客の方法。既存客集客から、リピーターにする方法。セールスレターを利用して、１日１万円台にまで売り上げが下がってしまった駐車場４台、しかも１６席の小さなラーメン屋が・・・７日後にＭＡＸ売り上げ３７万円以上もたたき出すことが出来たのか？それを余すことなく伝えた一冊。なぜあなたの店は選ばれないのか？顧客の心の引き出しにラベルを張るための解説付。目次＜はじめに＞＜プロローグ＞リピーター無限増幅法のはじまり！なぜ今までの方法では常連客を作ることが難しいのか？集客に悩むすべての経営者へのメッセージ攻撃は最大の防御になる～中小企業が学ぶべき、リストマーケティング～なぜ流行っている店を真似ても繁盛店になれないのかようやく飲食業界のオーナーたちも、少しずつその間違いに気が付きはじめた。「商品」「価格」「サービス」「接客」だけに頼ると、お客さんは集まらない「幸せの青い鳥・闇の鳥かご病」とは商品は同じでも、売り上げは上げられる新作の単行本がなくても、客は押し寄せてくる突き抜けないと、儲からないみんなが知らない、未来が見える第三の目を手に入れる方法小さな投資で、大きな利益を生むレバレッジ（テコの原理）顧客取得単価（ＣＰＡ）とはあなただけのマーケットを作るためのリストマーケティング５ステップ①規顧客は究極必要ない：顧客リストの重要性②販売戦略と商品構成を計画する(２・３回目の来店特典／ニュースレター／セールスレター）③効果的なオファーで接触頻度を上げる④リストに送る顧客階層を知ることが正しい集客の始まり昔は繁盛していたあの店も、お客さんが減っているワケとは・・・いますぐ売り上げを上げる方法⑤上記を繰り返す集客の科学・儲けの仕組化実践編儲けを７日間で作るステップ１日目儲けを７日間で作るステップ２日目儲けを７日間で作るステップ３日目儲けを７日間で作るステップ４日目儲けを７日間で作るステップ５日目儲けを７日間で作るステップ６日目儲けを７日間で作るステップ７日目＜おわりに＞
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