Beschreibung The Content Marketer's Guide to Ideation: One Framework & 32 Exercises For Unbeatable Content (English Edition). You've followed all the Content Marketing rules. You've answered all your customer's questions. Yet, your content program is losing steam, your content strategy is coming apart at the seams, and your results are dwindling.Where do you turn?The Content Marketer's Guide to Ideation probes the minds of the greatest writers and thinkers on the subject of ideation, culminating in a powerful framework that content marketers can use to systematically produce better ideas, along with 32 exercises you can use to put that system into action immediately.After more than a year of research into how ideas work, I discovered that there is a solution to the common problem of feeling "tapped out." I found a way to produce ideas that took the pressure off of immediate "solutions" and onto a strategy-saving framework. Along the way, I found exercises that my agency was able to put into use to produce unmatched results for our clients.In this book, I'll guide you through the process of doing deep research into your customers, your competitors, and your market to create "Artifacts" that will inform your next Topics. I'll show you how to how to go "laterally" to find highly relevant, powerful new Topics. I'll then outline the tools and techniques you can use to produce hundreds of Ideas from those Topics. When it comes time to produce, I'll help you master the process of narrowing and prioritizing those ideas to find only the best ones for your audience. You'll also learn:* How to Create Killer Swipe Files* How to Find Persona Data From Public Sources* Group Exercises to Build Stronger Personas* The Only Four Criteria For New Content Topics* How to "Chunk" to Produce Content Topics* The Best Tools For Finding New Topics* Turning "Artifacts" Into Ideas Through Combination* How to Plan & Run Group Ideation Meetings* How to Get Feedback on New Content Ideas* The Best Exercises for Ranking & Prioritizing Ideas* ...And much moreSpend one hour reading this book, and benefit from 100 years of the best thinking on ideation, translated for you, the Content Marketer.
The Content Marketer's Guide to Ideation: One Framework ~ The Content Marketer's Guide to Ideation: One Framework & 32 Exercises For Unbeatable Content - Kindle edition by McDonald, Ry. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Content Marketer's Guide to Ideation: One Framework & 32 Exercises For Unbeatable Content.
The Content Marketer's Guide to Ideation: One Framework ~ The Content Marketer's Guide to Ideation probes the minds of the greatest writers and thinkers on the subject of ideation, culminating in a powerful framework that Content Marketers can use to systematically produce better ideas, along with 32 exercises you can use to to put that system into action immediately. After more than a year of research into how ideas work, I discovered that there is .
About For Books The Content Marketer s Guide to Ideation ~ Browse more videos. Playing next. 0:27
Content ideation template / Smart Insights ~ Examples of B2C and B2B content mapping in the PowerPoint download; How to use this template. This Word and PowerPoint template is aimed at group workshops reviewing content strategy. They’re structured as ‘gap analyses’ for different content assets and formats to review: Review current use of content against a framework.
The Content Marketer's Guide to Newsjacking - DivvyHQ ~ The Content Marketer’s Guide to Newsjacking By Brock Stechman June 25, 2020 . Most marketers and PR professionals know that tying your company’s press releases to current news events is a tried-and-true way to boost brand awareness and introduce new products and services. Newsjacking takes that strategy one step farther. Instead of limiting newsworthy information to the occasional press .
The 9 most important content marketing skills you need to ~ Today, content marketing is one of the most effective forms of marketing. Demand Metric revealed that content marketing delivers 3 times more leads than traditional marketing and costs 62% less.. Considering this statistic, it’s, therefore, no surprise that 91% of B2B marketers and 86% of B2C marketers use content marketing, according to the Content Marketing Institute (CMI).
B2B Content: How to Create High-Performing Content in ~ Every content marketer worth their salt knows they are NOT the hero. You, my friend, are the guide. The guide’s role is to help transform the hero (who likely doesn’t even know they’re a hero yet) into the type of business champ other people look at in awe. The guide helps the hero become the one and only person, in a long, long chain of stakeholders who can break through the red tape .
A Winning Formula to Create Compelling B2B Content ~ Content Ideation (a.k.a. Clarifying Your Ideas) The content ideation stage is one of the cornerstones of good content. Marketers often tend to rush the ideation stage in order to get plenty of .
How To Create a Content Marketing Plan using PowerPoint ~ The content marketing SWOTcould look like this, after a couple of iterations. Look at the ideas and their evolution. The team starts to realize the effect of their content strategy. The PowerPoint Template shows in one snapshot the full team ideation, and will be extremely easy to showcase later. STRENGTHS
DigitalMarketer / Marketing Tools & Training ~ DigitalMarketer / Marketing Tools & Training
How to Use Search Trend Data to Drive Cross-Over Content ~ That is what I will be explaining in this guide. The frameworks I have designed will show you how to use search trend data so you can create the content that your audience needs right now. You can .
: Customer reviews: The Content Marketer's Guide ~ Find helpful customer reviews and review ratings for The Content Marketer's Guide to Ideation: One Framework & 32 Exercises For Unbeatable Content at . Read honest and unbiased product reviews from our users.
The Content Marketing Matrix / Smart Insights ~ It can also be used for content ideation, i.e. to brainstorm future content ideas to generate leads, nurture prospects, encourage sharing and generate backlinks for SEO. It's a key part of our strategic approach to content marketing detailed in our 7 Steps to developing a content marketing strategy guide. Since we created it eight years ago it's been shared many times and has inspired many .
: The Content Fuel Framework: How to Generate ~ The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators) - Kindle edition by Deziel, Melanie. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators).
Content Marketing - The Free Beginner's Guide from Moz ~ Beginner's Guide to Content Marketing. You've heard the buzz. "Content is king," they say. "Content is everything," even. In all of the attempts to get you to read about content marketing, publishers everywhere have injected so much hyperbole and hearsay that it's hard to discern the real advice from the cruddy clickbait that isn't worth your time.
The Content Fuel Framework: How to Generate Unlimited ~ In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own .
The Strategy of Content Marketing / Coursera ~ Offered by University of California, Davis. This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing .
Content Distribution, Promotion, and You: A Marketer’s Guide ~ In 2017, marketing teams require c ontent creation skills more than any other—and they’re investing in them. In 2016, 75 percent of marketers increased their content marketing spend.But better content is a waste of money if nobody knows it exists. Which makes a holistic content strategy from ideation to content distribution even more important.
7 Step Content Creation Strategy for Epic Content Marketing ~ Brainstorming a.k.a Ideation. The first step is to gather ideas for your content. While this step might sound like a no-brainer, it is imperative you follow a structured ideation process to get your hands on the right ideas. Preparation. The groundwork for an epic post needs to be laid over the course of many days, even weeks. In order to prepare for the ideation process, you must ask your .
Content Marketing Strategy in 2016: State of The Industry ~ The marketers leading this pack are no longer focused on pure content volume or trying to hit the lottery with that one piece of content. These marketers—the foxes, are building the foundational elements of a practice that taps into the power of content to move an entire organization, versus simply a handful of people in a small corner of the marketing team. More specifically, the foxes are .
What is Content Creation? 3 Steps to Creating Web Content ~ Content creation. Content creation is the single most time-consuming responsibility for today’s content marketers. When you break down our day-to-day workflow, creating great content is our chief responsibility, and the best way for us to engage with our audience and influence revenue.Not to mention that’s how we earn our keep.
Why it pays to be consistent with finance social media content ~ By establishing clear content pillars and giving each a weighting based on their importance to the business, it provides a framework to guide content ideation. Not only a tool to be utilised by the content team, a content calendar allows for more structured ideation and collaboration across all business departments. By knowing what key content pillars you need to hit it allows you to more .
The Marketer’s Guide to Buying Campaign Management ~ And even when you’ve sifted through them to find the one that suits your team, you have to navigate an unfamiliar purchasing process that includes Legal, IT, and Procurement. Download The Marketer’s Guide to Buying Campaign Management Software to understand what to look for in a system to manage all your team’s marketing from ideation to execution to analysis — and learn how to get .
The Content Fuel Framework: How to Generate Unlimited ~ "The Content Fuel Framework" is an excellent resource for business owners, content creators, marketers and anyone who needs to develop content. Use this book to generate ideas and then think about how those ideas can generate even more ideas. Very quickly you'll have a long list of content ideas and ways to use that content across a variety of platforms and media. I read a lot of business and .
Data-Driven Marketing Content: A Practical Guide - Wilson ~ This guide is full of practical, actionable tips for content marketers who are just getting started, and also a reminder for seasoned veterans of what data really matters when creating content to ensure our campaigns are successful. No stone is left unturned with advice on research, delivery and optimisation of content using the latest free tools and insights. A must have read for anyone .